google ranking factors

4 Major Google Ranking Factors in 2023

Google is one of the famous and most used search engines because of its user-friendly interface. It’s not a secret that the website ranks in Google based on 200+ factors. As the list is so huge, it is quite difficult to optimize the website based on all the 200+ factors. Actually, SEO is not about making everything perfect but optimizing the maximize for the best is the right way. Based on the recent updates of Google here we have listed the important Google ranking factors. Read below about the factors and how to optimize your site for each factor.


Whatever updates may happen in Google Search Algorithm, the value and importance of Backlinks for Ranking websites is always high. Let’s look at how to find the exact things for better ranking.

quality backlinks - google ranking factors

  • Page Authority

It is very much important to make use of backlinks effectively. Getting incoming links to our site from other websites is considered a backlink. It is not just about backlinks, but we need to get quality backlinks. The quality and strength of the backlink are completely based on the Domain Authority and Page Authority of that particular website. Also, it is based on the number of links to the site.

In terms of quantity, it is recommended to focus on the number of domains linking to your website. Measuring the Backlink Quality is standard based on the authority.

  • Anchor Text

Anchor Text is another important part of backlinks and it says what the content is about and for what the site is referred to. In terms of backlinks. it is not recommended advice to give keywords as anchor text. It is suggested to give long-tail keywords or a phrase with a presence of the keyword in it. So that it won’t make spammy actions.

Another important thing to be noted while providing backlinks is that a “sudden increase or unusual action of backlinks” may lead to making the site spammy.

backlink analysis

  •  Backlink Analysis

Analyzing your competitor’s backlink analysis using some online tool is an effective way of improving our domain authority. It will be effective only if we try to replicate the backlinks from the quality domains. Competitors may have some spammy backlinks from various domains with low domain authority so it is better to avoid those.

competitor analysis seo

Content Quality

In terms of Effective SEO, Content is the King. A webpage with quality content is very much important to optimize and rank it at top of the search engine result page.

  • Keyword Usage

The title tag is the most important factor to rank in Google Search. It is still important to have a keyword in your title tag to improve the ranking. As the search engine algorithms were mainly focused on the Title and Description, you must ensure that the keywords were available in both of them. Also using the keyword in content is a must, where it is suggested to make use of keywords in the H1 tag.

A web page must have only one H1 tag and also keyword must be present in that tag as well. Keyword stuffing is not a proper way of optimizing the site, instead, it is recommended to use the relevant keywords for better ranking and targets.

Is Keywords With Low Search Volume Help To Get Quality Leads - seo

  • Length

To optimize and rank a webpage, it must have minimum content which helps in the overall quality of the website. There is no restriction on the minimum content length but it is recommended to use a satisfying amount of content in it based on the topic and category.

To identify the satisfactory amount of content, it is preferred to check the other pages which rank at the top at that content level.

  • Content Optimize

There are various website analysis tools online and also some of them were available for free or at a low cost. Find the best one which is user-friendly and that helps to better your site. The website analysis tools analyze the content and may suggest you improve at a particular level for better ranking.

For example: If your website is having more than one H1 tag or if the keyword is not present in the H1 tag then it will highlight the things to do it. So this is the better way to optimize a webpage based on the keywords.

content optimization_google ranking factors


Technical SEO

Technical Foundation is a crucial part of SEO. There are two important factors that matter a lot for SEO as listed below.

  • Page Speed

Page Speed is what is expected by most of the people who surf the web. Also, it is considered as an important ranking factor in the year 2017 itself. But as an upgrade, the ranking will vary for mobile search and desktop search based on its loading speed on different platforms. Page Speed is considered to be very important for SEO and also user-friendly websites.

  • Mobile Friendly

It is recommended to develop a mobile-friendly website to provide comfortable results for the users. As a growth, the search engine algorithms were modified to provide quality results for the mobile users who do most of the search than the desktop users.

As per the study, most of the searches were made through mobiles and so the target of the search is to provide the top results based on its mobile friendliness.

website optimization_google ranking factors

User Experience

Whatever the optimization or search results, finally the user needs to land on a website with a good user experience and the required information. Users were the best to choose the relevant terms which are calculated through the CTR (Click Through Rate).

  • Click-through Rate 

In the Search Engine Result Page, the click-through rate is the ratio of the number of times the clicks are made on the search results to the number of times the result is displayed to the users. CTR is also acting as one of the important ranking signals based on which the websites were listed in the search results.

user experience - google ranking factors

To check the CTR of a particular keyword or a result, it will be available in your Google Search Console. Also, it will be available in Google Analytics where different and very interior data will be gathered and that helps a lot for better optimization and ranking.


Read more about