Importance of Keyword Research for SEO

Website is the basic medium that acts as an interface between User and information. The information may be of any kind and it will be stored online in a machine called a webserver which is provided by the hosting provider. The basic need of a website is to gain more traffic online and to make conversions for better growth. But it is not so easy task to index or rank a website on google. To rank your website in Google you must optimize your website in an effective way which is provided as a service by Search Engine Optimization Company. Let’s see what is Keyword and the importance of Keyword Research.

off page optimization importance

Importance of Keyword Research

Keyword – A word or group of words using which a user will search for our content. It is very much important to choose the keywords for your business. For example: If you are running a Digital Marketing company then you must have separate pages for your services like Search Engine Optimization, Social Media Optimization, Social Media Marketing, Website Development & Designing, and so on. So each page will have individual target keywords and each web page must contain the texts relevant to the keywords.

landing page optimization - Importance of Keyword Research

Keywords will be basically classified as Potential Keywords and Common Keywords. Everyone will have confusion in their mind about this classification. Common keywords will be the collection of words or a word that is used by most of the people who don’t even require that service or product. The keywords which are used by the customers who need the services or the products are termed as the potential keywords.

off page optimization importance of Keyword Research

Choosing the important keywords before the Optimization process is very much important. Because webpages present in a website will be optimized based on the keywords allocated for the particular web page. Using various keyword research tools, identify the potential keywords for your website and create web pages based on the keywords. If a professional SEO Company is providing you a service then they will take care of that.