Why On-page SEO is Important than Off-Page SEO?
By Gowdham | December 12, 2017
SEO – Search Engine Optimization is very much important for a website to rank well in SERP (Search Engine Result Page). In Search Engine Optimization, it is classified into two types as On-page and Off-Page Optimization. On-Page Optimization is which completely based on the Website and its content where the Off-page Optimization is based on how other websites linking to us and how authorized our website is and so on. In our previous articles, I discussed about the Importance of On-Page Optimization, Importance of Off-Page Optimization, how Web Hosting helps in SEO? and Page Speed Optimization. In this Article, I have explained about “On-page Optimization is more important than Off-Page Optimization”.
On-Page Optimization & Off-Page Optimization
On-page Optimization is the basic optimization and based on which the site is shown to the users in the Search Results. If a user searching for your domain based products or services and your page getting visible in the Search Engine Result Page then title and description provided for the particular webpage will be visible to the users. Based on which the user will enter into our site. Off-Page Optimization is which getting some quality links from the trusted sites or most preferred sites. Everyone is having questions in their mind that why the sites with Good Quality links were preferred to rank on the top? Because the most preferred site won’t give links to the site unless they feel it worth and unique.Based on which the sites were listed in the site.
On-Page is Important than Off-page
If the website is optimized based on all On-Page Elements then your website will look natural and keyword specific. If a person needs your service or products then they will search for it in search engines like Google, Yahoo, etc.., based on the title and description user will enter into a website. Also the user will not directly submit the orders, they will look at the contents in the web page which must satisfy their needs. Based on which they will proceed further. Adding relevant images, Presence of Keywords in H1 and H2 Tags, Keyword Density, Proper Alt Tags are the Important On-Page Optimization Elements. Off-page will help us in ranking for high competitive keywords and to generate the Page views or traffic but the conversion happens only based on the On-page optimization. This is why the On-page Optimization is more important than Off-Page Optimization. Also for Low competitive keywords, proper On-Page Optimization is enough to rank on the top of Search Engine Result Page.