Smart SEO Wins: Meta And Link Building Strategy

By swetha | December 13, 2021

The first thing is First – Never ignore any SEO issues that pop up in front of you through any platforms. Every technical SEO issue means a lot to your website’s performance and ranking in Google.

Everyone needs to understand the technical fundamentals of SEO, to realize we are facing a problem that needs to be fixed. In today’s blog, we are head to see the issues which are ignored can cause a big problem in the future.

Here are the Smart SEO tactics, which have to be fixed for a better effect on ranking a website.

• Broken Links
• Meta Description
• Responsive Design
• Internal Linking

Broken Links

Everyone must have come across broken links. Though broken links are a major concern, it is mostly ignored as part of SEO. Every link you build from starting of a website is valuable in SEO till now.
Those broken links may be redirected as 404 errors or sometimes to irrelevant pages. This is bad news for website owners.
Make use of the tools like Screaming Frog SEO, to analyze what are the pages pointing to irrelevant pages and fix them.

Meta Description:

Meta Description is the mandatory field to be updated in SEO. Instead of keyword stuffing, A proper, well-written meta description will help you to increase the traffic of that particular page.
Never leave meta descriptions blank on pages like about us or contact us. If you think they’re less important pages, then you’re losing customers.
A customer(website visitor) mindset will be to see the quality of service you offer and then they will read about you and check for your contact information.
Google has updated the character length of meta description from 160 to 320, so utilize to the fullest before your competitor.

Responsive Design:

To be frankly said, visitors will stay on the website for a long time only if you have responsive designs for both your desktop and mobile versions.
Why mobile version?
Google is rolling out every minor disadvantage in its mobile version. In a recent update, they have brought every result in a single page with a “more results” option. A responsive mobile version of a website is now the best SEO signal for ranking.

Internal Linking:

Every website must have a page/post which comes and goes by leaving an internal linking on other pages. A website admin has to monitor the pages removed from the website. When a post is removed, set a proper redirection to the concern/meaningful page instead of leaving it as 404 errors. It will cause both visitor and SearchBot experience inside the website.

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