How to choose the Bidding strategy for Display Network?
By Gowdham | January 30, 2018
Are you confused about choosing between best strategies for your campaign? We’re here to explain which strategies suit you for better conversion to focus on receiving clicks, impressions, conversions, or views!
Use conversion tracking for the user to take direct action on your website, smart bidding strategy in AdWords will work well.
Go for CPC (Cost Per Click) Bidding, when your motive is to bring in traffic to your website.
Make use of viewable impression(vCPM), when your ideal thought is to increase brand awareness instead of driving traffic to the website.
When you’re running video ad with the motive of increasing views or interaction with the users, you can use either of Cost Per View (CPV) or CPM kind of bidding.
Video For Branding
Similarly, if the video ad is to increase sales or brand awareness, then cost-per-view bidding is enough.
Smart Bidding Strategies:
Target CPA – Cost-Per-Acquisition
Target CPA helps to increase conversions optimization when you’re targeting a particular cost-per-acquisition.
Target ROAS – Return-On-Ad-Spend
When you do conversion value optimization, you can make use of Target ROAS Smart bidding to increase conversion value while targeting a particular ROAS(Return-On-Ad-Spend).
If you have decided to optimize the Ads for more conversions, also you have if you want to spend your entire budget instead of targeting a specific CPA, then you can use maximize conversions bidding strategy to achieve the target.
Enhanced cost-per-click (ECPC)
If you decide to automatically adjust the manual bids to maximize the conversions, then you can go for Enhanced CPC. It is an optional feature available in the manual CPC bidding strategy.
Maximize Clicks is a kind of automated bidding strategies, which is one of the simplest ways of bidding strategy. The only thing you have to do is to set the daily budget where the system will automatically calculate the bid for Ad to increase maximum clicks within your budget.