Facebook Advertising Or Google Adwords – Which Suits Your Business?

By Gowdham | October 12, 2021

It is a common question when it comes to social media advertising. Do you want to know, which one is best for your website – Facebook ads or Google Ads?

Facebook Advertising or Google Adwords, Both drive traffic to your website. If you want to gain more costumer for your business, you should have an ad Platform for that.

Facebook Advertising:

Facebook Advertising helps the business people to target the audience for their business based on various demographic options like user interest, buyer activity on online, job titles, many more demographic options. Thus as a business people using Facebook Advertising will help you to get more leads for your business online.

What kind of business suits Facebook Advertising?

It is not relevant to say that Facebook Advertising is suitable for all types of business. For example, if you are running a rubbish clearance company, then running a Facebook Ad for your business will not bring quality leads as you get on Google. The reason for this is people may search for rubbish clearance services only if they require it and not all the time.

Hence showing Ads for the users on Facebook when they don’t need the service will not help you in getting leads. But in the case of E-commerce sales, Facebook Remarketing will help you to target the customers who have visited your website previously. This will help you to get more leads and increase sales.

What kind of business suits Google Adwords?

Google Adwords is the paid advertising platform in which you need to pay for Google only if the user clicks on your Ad to visit your website. Also, Google Adwords may suit all kinds of businesses. Because Google Ads are shown to the people only who are searching to the particular relevant terms.

Hence the conversion rate will be high. Thus based on the business you can choose which one to opt for like Google Adwords or Facebook Advertising. But you cant promote any events on Google, but by using Facebook Advertising you can promote the event in a particular place to the target audience who are present in that particular region.

Thus as a business person, based on your niche and the target audience you can either choose Facebook Advertising or Google Adwords, but both are having their own potential to bring in the conversions for your business.

Availing the digital marketing services from the best digital marketing agency will help you in getting more leads by Paid Advertising and organic SEO.

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