Pillars of Digital Marketing Strategy
By Aslam | June 5, 2023
As everyone started depending on Online to satisfy their needs, business owners also started targeting the customers online. It is very much important to get more traffic to your website and also at the same time, it is more important to convert most of your visitors into customers. Also, there are some important pillars of Digital Marketing Strategies that will help your business.
Important Pillars of Digital Marketing Strategies
Company Website
Every Business must have a website to boost and promote online because a Business website is a base and only way to make more conversions. People must have some trust in your business to order the Product or Services online.
The company website will create some positive trust and a clear understanding of your business. Your website must have all the information about your business to make a positive decision about the purchase. I suppose your website doesn’t have content like this, then first make sure this is sorted for better growth.
Reliable Hosting & Attractive Website will help your business to promote online.
Business Blog
Every Business website must have a blog on it. It is very much important to have a Blog that shows your technical knowledge and stuffs to the external world. Most of the time, the site traffic and conversion depend on the Blog content. Content is the King and it helps a lot in making more conversions.
If a user is searching for some queries or clarification online, then we should leave them to go out of our website. Solutions for every problem and ad query must be available on our website and it is another important reason to have a business Blog.
Social Media Accounts
Social Media is influencing search and brand awareness as well. Also, social media is considered one of the biggest game-changers in branding and advertising. It allows your product or content to reach the person in different parts of the world.
Some of the influencing social media platforms include Facebook, Reddit, Quora, Twitter, and so on. Recent research about social media has proved that, when compared to Google, Facebook has more search volume regarding the events.
Paid Advertising over Social Media
Social Media is the place where people used to spend most of their time. Because gathering all kinds of information, news, and entertainment in a single place. So chasing the people over social media gives your business a strong Brand Awareness and this registers your business in people’s minds as well.
Promoting over Social Media helps your business to reach a large audience within your limited budget.
Pay Per Click Advertising
It is one of the AdWords strategies using which you can rank your website at top of search results. PPC is expanded as Pay-Per-Click Advertising, where we used to pay Google based on the number of clicks. Getting your website on top of Search Results organically will take some time but through PPC advertising you can easily place your website on top.
But when it comes to PPC Advertising, you must optimize your Ads (Advertisements) based on various things like Ad Quality, Quality Score, Ad Relevance, and so on.
Display Advertising
You can target your website visitors through remarketing. In Google, remarketing can be done through Display Advertising. In Display Advertising, you can create dynamic advertising or through uploading images. As we know Images talks more when compared to texts, it is more important to target your website visitors through Display Advertising.
How many main pillars of digital marketing?
For anyone who wants to learn digital marketing, they want to know how many main pillars of digital marketing are there to be learned? Website, Blogging, Social Media, and Paid Advertising are major pillars of digital marketing. If you deep dive into digital marketing, the pillars will get widen like content marketing, digital public relation, email marketing, affiliate marketing, video/audio marketing, and it goes on as the digital industry evolves every single day.