Importance of Low Bounce Rate – Latest Search Update

By Gowdham | October 2, 2021

Indexing and Ranking your website on top of Search Engine Results is not an easy task at all. I am saying this as hard and very difficult because in recent times we can see some search update more than twice a month. Also recently we faced a major change in ranking in Search Results due to Search Engine Algorithm Updates. Some of the websites went to top spots and some went back. So it is very much important to update and optimize the website based on the Search Engine Algorithm for better results.

Pogo Sticking Effect

After the recent updates in the Search Engine Algorithm, the word that went very popular among the SEO’s & Digital Marketing people was “Pogo Sticking Effect“. Do you know what it is? normally the users will search using few terms and will enter into a website, if suppose the user is not satisfied with the information provided in the search results, then they will go back to look at some other websites listed in the search. So the term used to define the user behavior of going back and forth in the search result is Pogo Sticking Effect.

Low Bounce Rate – Latest Search Algorithm Update

Recent Search Update is all about the Pogo Sticking Effect. But normally, it is all about the Bounce Rate of your Web Page or your Website. Because if a user enters into your site and leaves immediately then it is termed as Pogo Sticking Effect and finally it will increase the Bounce Rate of the Particular Website or web page.

 Bounce Rate Calculations

Page-Level Bounce Rate –  Total Number of Bounces on a Page divided by the total number of Entrances on the particular page (Date Range must be same for both the values).

Sitewide Bounce Rate – Total Number of Bounces across all the pages divided by a total number of entrances on the website (Date Range must be same for both the values).

Segmented Bounce Rate – Total Number of Bounces across all the pages in the selected Segment divided by the total number of entrances across the pages in the selected segment  (Date Range must be same for both the values).

Bounce Rate plays an important role to rank your website on the top of search engines. So it is not the ultimate Search Engine Algorithm, it is just the latest update. So if you are running a business then it is not possible to keep yourself updated about the things in Search Updates. Instead, hire the SEO Services Agency who can optimize your website to rank at top of search results for potential keywords.