How Google Analytics helps to Track the Website Visitors?

By swetha | January 7, 2022

If you are in need of something, then what will you do? You will just open your browser and will search for it. If the thing is necessary then you will buy the product or services if it looks satisfied or else you will be processing the things very slow. First, you will check the specification and then will compare it with various other things and then finally you will choose the one which is looking best in terms of quality and also pricing.

What is Google Analytics?

Google Analytics is web analytics software offered by Google and it is free to use. Using Google Analytics you can measure the Advertising ROI and track your traffic in an effective manner. To integrate Google Analytics, you want to paste some code into your website and through which it gathers data to provide effective results.

How does Google Analytics work?

If you are an administrator of a website then you can easily integrate Google Analytics with your website just by placing a piece of code. Be clear, because Google Analytics code will get triggered only on the web page where it is presented. You don’t want to paste the code into every web page on your website to capture all the audience visiting your website. Instead, it is recommended to paste the tracking code, in the header or footer section which is common for all the webpages.

Once a user enters the website then the code will get triggered automatically. Another goodness with the Analytics is that the details won’t be visible publicly. The data available in the Analytics will be in a general format, for example: If the total number of visitors is 100 then it will show how many of them are male, female, or Unknown and other details like this.

Users don’t want to be afraid that their personal data may get collected through these analytics integrations. Personal information like name, mobile number, or anything won’t be collected or viewed publicly until or unless you submit it manually.

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