Benefits of Google Tag Manager
By Gowdham | November 17, 2017
About Tracking Scripts
If you have a website, then to track the user history or to integrate Google Analytics or to integrate Google Webmasters or to implement re-marketing strategies through tracking the visitors or to integrate any third party application, then you must paste some scripts in your webpage. Most of the time we will ask the website developers to enable these things for tracking or analysis purpose. If it is one code, then that’s fine it won’t be an issue but when it comes to integration of every single application then the website will be filled with scripts for tracking and will make the website slow. But these can be done effectively with the help of Google Tag Manager.
What is Google Tag Manager?
In simple language, don’t fill a website with scripts, manage each tags through Single Integration, make the integration so simple and easy. In Google Tag Manager, we will integrate it to a website by pasting the script in every web page. And for integration of third party application we will paste the codes and integrate it within the Google Tag Manager. Also through Google Tag Manager dashboard, you can manage all the tracking codes.
Advantages of Using Tag Manager
By Implementing Google Tag Manager Effectively you will be benefited with various things as explained below. •
– Increase the Speed Of Your Website
Instead of pasting bunches of scripts for tracking and integration purpose, we will use a single script which will be of Google Tag Manager. So other scripts for Analytics, webmaster or any plugin will be pasted in Google Tag Manager. So by removing some of the codes from the website will helps to load faster.
– Easy to Manage
If you are integrating various applications in your website and check it’s presence you need to check the source code or else you need to sign-in into the website to check those things. But in Google Tag Manager you can easily check what are all the things integrated in a website. Also you can integrate and manage multiple domains in same login. This makes the Managing job very easy and effective one.
– Tag Manager
As Google Knows some applications which will be integrated generally by most of the web developers, they provided some tag names predefined. So you can choose the tag they need and they can integrate it in a website. Some of the predefined tags provided in the Tag Manager application are Google Analytics, Google AdWords, Google Webmaster, Infinity Tracking, Search Force, etc. It is not restricted with the provided name; you can also integrate some new platforms or plugins too. To integrate the codes of a Plugin or application not mentioned in the tags, you can choose “Custom HTML Tag”.
Google Tag Manager is not only to integrate the third-party applications with the website, also there is an option to set trigger. It is not needed to run all tags in every webpages. You can set when the tags to be triggered. There are various options in it. Trigger will be set commonly to capture, when an action or the click happens. Instead of Looking into the webpages where to paste the codes, we can modify the codes, we can set the trigger options through Google Tag Manager which makes the job so easy.
– Testing Option
The Best Feature in Google Tag Manager is the testing option. Once after integration, you can test the site in live which will be similar to “Inspect Element”. So through live testing, we can able to understand whether we integrated the code in the right way and also it helps us to understand how the code functions. We must use the Google Tag Manager Effectively for better results.
– Version & Description Option
After pasting the scripts in Google Tag Manager, while saving the code it will request for Description and version details. If suppose you are saving the code or editing for a change then it can be mentioned clearly in version details and description option provided below. The previous version of the codes will be helpful to verify later. Integrate and manage the tags from a single application, Google Tag Manager. Also, it provides clear details about the code through Version and Description.