How Facebook Pixel Helps You To Track Users & How Remarketing Helps Your Business?
By dinesh | February 13, 2018
What is Facebook Pixel?
Facebook pixel is the small piece of code which when integrated on the website will track the users who are visiting the website and also the Facebook Id’s associated with them. We can use this data and also we can show them the Ads on Facebook. This Facebook pixel helps us to target the users who have visited our website previously.
What is Facebook Remarketing?
Remarketing is the strategy by using which you can target the customers on online mediums like search engines and social media sites who have visited your website previously. As the usage of online social platforms like Facebook, Instagram has increased among the people of India, Facebook Remarketing will help you to gain more traffic for your business websites by targeting the users on Facebook.
How Facebook Remarketing Works?
Users may visit your website through Google search or from some social platforms. They may leave the site without availing any services from you. But by using the Facebook pixel, you can track the Facebook Id of the user who has visited your website previously and then later on by using that database you can show them the Ads on Facebook.
Advantages of Facebook Remarketing:
- Improved Brand Awareness
- Extensive Analytics
- Large Mobile Audience Target
- Expand Market Reach
- Drive Higher Conversions
- Low Cost Per Click
- Improved ROI (Return On Investment)
When compared to the other marketing strategies, Remarketing will help you gain more conversions online as the users are already aware of your brand.
Facebook Remarketing in INDIA:
In India, people used to have many choices before buying any product or availing any service. Hence they will visit many sites as like yours before availing your service. Hence Remarketing will have huge brand outreach for your business. In India, avail the Facebook Advertising services from the best digital marketing company like ClickDo to get more leads for your business from Facebook. Also, ClickDo offers other digital marketing services like Google Adwords, SEO, Targeted Advertising in India.