How Google Change their Search Algorithm?
By Gowdham | February 5, 2018
Among various Search Engines, Google is the very famous and most used search engine in most of the countries. Their Search Engine Result Page and Results were user friendly, that’s the reason why google is prefered by most of the people. If you are a business owner then you must know the difficulty in creating the trust on your business, here Google created it in a massive way so that the people’s mind is registered as “whatever you want, you can just open Google and search for it”. So here in this article we explained all about, how google changes their search algorithm and why it is getting updated frequently.
According to the Experts in Google, Search Algorithm is formed based on the several hundred signals. They trying to gather all signals together to provide the best. The signal is like a condition to pick best results(web pages) for particular search query.
The Google Search Engine algorithms were updated almost about 500 changes/year. They used to update the algorithms very often to provide the best. Everyone will look to do the best or at least better than others, in this case the algorithm is deeply analyzed and updated.
We know that, doing a small change in a program may collapse the entire system and likewise their small update may change the entire search network. Before updating anything in to their algorithm, they used to test various possibilities through rigorous scientific test.
There some external people, who is trained to judge which ranking is high quality and more relevant to the particular keyword. Also some of the experiments released by the developers will be confirmed and tested in the live environment with the real users.
SandBox is used to test the experimental works. A part of traffic will be passed to the sandbox to identify the quality and relevancy of the search results. About 10,000 experiments will takes place to implement a valuable update. At last, the experimental results and the human evaluated results will be combined together by the Search Analyst.
Once a project is evolved with some new strategies or an update, it will be discussed in a launch decision meet, where the Search Analyst must answer the queries raised by their teammates. If everything is went positive, then they will launch the update else they used to reject it.
Example: If you misspelled or search for some unique terms, then you will see an option like “showing results for” or “Search for”. If people clicks on the search results over particular percentage, then it won’t some wrong suggestions. From nest time, the results for that exact term will be shown to the people.