7 Important Types of Digital Marketing

About Digital Marketing

Promoting the Business Over Online using various Digital Technologies like Facebook, Google, and so on, mainly over online is termed to be Digital Marketing. As a Business Person, he must project his business over Online to make his product or business reach the people over there.
Types of Digital Marketing

As people in India are already started moving towards Online to satisfy their needs and to find a solution for their queries as well. Many new things and actions were planned to happen towards Digital India, so it’s important for the Business People to target the people through Digital Marketing, which will be the Right Solution to make better branding and conversions. The Best Place for effective marketing is the place where we can find the regular presence of the people.

Different Types of Digital Marketing

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There are different types of Marketing strategies and 7 important classifications are mentioned below.

Search Engine Optimization

SEO is the way of optimizing the website using various techniques to rank organically on Google Search Results. It is one of the important things for a website to grow its business Online.

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Social Media Marketing

Social Media is the place where people will have their presence at least once a day. Here the promotion is made using various Social Media Platforms and Websites. This reaches the people who were targeted in it.

social media marketing

Content Marketing

Content is a strategic way of marketing. By writing attractive, creative, and most valuable content our Brand promotion will be made. This will help us to drive customers to our Business in a profitable manner. It helps much in Branding the new company than promotional things.

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Search Engine Marketing

SEM is the form of Internet Marketing through which the business is promoted by increasing the visibility of our website on the Search Engine Result Page. It will be done primarily through the Paid Advertising


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Influencer Marketing

Instead of targeting the whole people in the market, we will be focusing on the individual over the potential buyers. This will be very effective in terms of marketing and conversions. It is of two types as Earned Influencer Marketing and Paid Influencer Marketing.

Email Marketing

In this marketing, the Message will be sent commercially to the group of people using their Email addresses. Through this, the advertisement will be sent to them through the mail or any promotional content which will be helpful to create trust and brand awareness among the people.
email marketing


It is one of the Search Engine Marketing strategy, through which the Website is promoted to gain visibility among the people. This is an effective marketing technique through which promotion can be done on display networks that appears on other websites and also in the search networks to grab the attention of the users searching for it. It is also known as CPC (Cost-Per-Click). The Advertiser must pay Google only if the visitor clicks on Advertisements.