digital marketing

Important Tips for Effective Link Building

Linking – Pointing another webpage from a webpage by placing the URL over a text or a naked URL in a webpage. Based on the way of linking it is classified as a link with Anchor Text and Naked URL. It is one type of classification and based on the webpage links it is classified as Internal Links and External Links.

Internal Linking – Linking to a webpage in a domain from a webpage within the same domain is termed as a Internal Linking. For Example: If am pointing Our Team Page in ClickDo( from the Home Page ( then it is said to be internal linking.

Proper Internal linking will help to build a website structure which will get reflected in the Search Results. Our domain will appear with the sitelinks which looks like a most trusted website.


External Linking – Linking to a webpage in a domain from a webpage in other domain is termed as External Linking. For Example: If a link is pointing the home page ( from other domains like   pinterest( then it is said to be a external link.

In terms of linking, Building the internal links is so easy task because it is just building the links within our website. If we increase the number of pages and started building links then the number of internal linking will be too high and too good. But building the external links is not an easy task, because external links were too worthy to get from a high quality sites.

Digital Marketing in India by ClickDo

How the Quality of a link is measured?

Quality of a link is measured by the domain and page authority of that domain. For a domain a term used to measured the quality is Domain Authority (DA) and for a web page it is termed as Page Authority (PA). Both the Domain Authority and Page Authority won’t be the same. It is important to check the page authority of a webpage from where we get the link to our webpage.

Importance of Anchor Text

In both Internal linking and External linking, anchor text plays a vital role. A clickable text with hyperlink is termed as the anchor text. Using the relevant words based on the target page will helps in ranking a webpage. So make sure anchor texts will have the keywords to increase the relevancy and trust of a webpage for better ranking.