Pillars of Digital Marketing Strategy
By Gowdham | March 10, 2018
As every one started depending on Online to satisfy their needs, business owners also started targeting the customers over online. It is very much important to get more traffic to your website and also at the same time, it is more important to convert most of your visitors into customers. Also there are some important Digital Marketing Strategies which will act as a pillar for your Business.
Important Pillars of Digital Marketing Strategies
Every Business must have a website to boost and promote over online. Because Business website is the base and only way to make more conversion. People must have some trust over your business to order the Product or Services over online.
Company website will create some positive trust and clear understanding about your business. Your website must have all the information about your business to make positive decision about the purchase. If suppose your website doesn’t have the content like this, then first make sure this is sorted for better growth.
Reliable Hosting & Attractive Website will helps your business to promote over online.
Every Business website must have a blog in it. It is very much important to have a Blog which shows your technical knowledge and stuffs to the external world. Most of the time, the site traffic and conversion depends on the Blog content. Content is the King and it helps a lot in making more conversions.
If a user is searching for some queries or clarification over online, then we should leave them to go out of our website. Solution for every problems ad queries must be available in our website and it is the another important reason to have business Blog.
Social Media Accounts
Social Media is influencing the search and brand awareness as well. Also social media is considered as One of the biggest game changer in terms of branding and advertising. It allows your product or content to reach the person in different parts of the world.
Some of the influencing social media platforms include Facebook, Reddit, Quora, Twitter and so on. A recent research about social media have proved that, when compared to Google, Facebook has more search volume regarding the events.
Paid Advertising over Social Media
Social Media is the place where people used to spend most of their time. Because gathering all kind of information, news and entertainment in a single place. So chasing the people over the social media gives your business a strong Brand Awareness and this registers your business in people’s mind as well.
Promoting over Social Media helps your business to reach large number of audience in your limited budget.
Pay Per Click Advertising
It is one of the AdWords Strategy using which you can rank your website in top of search results. PPC is expanded as Pay-Per-Click Advertising, where we used to pay Google based on number of clicks. Getting your website in top of Search Results organically will take some time but through PPC advertising you can easily place your website in top.
But when it comes to PPC Advertising, you must optimize your Ads (Advertisements) based on various things like Ad Quality, Quality Score, Ad Relevance and so on.
You can target your website visitors through remarketing. In Google, remarketing can be done through Display Advertising. In Display Advertising, you can create dynamic advertising or through uploading images. As we know Images talks more when compared to texts, it is more important to target your website visitors through Display Advertising.