google ppc

Excellent Ways To Use Ad Extension In Google Adwords

Ad Extension is some extra piece of information about your product or service. Google allows this feature at no additional cost. Ad Extensions are used in an expanded text ad to provide more useful and relevant information to the searches. This feature makes your Ad to display more informative in google search instead of displaying in a simple manner.

Excellent ways:

Today we are going to dig 2 excellent and creative ways to make our Google AD more informative than normal.

1. Message Extension
2. Daily Callout Extension

#1: Message Extension:

As per recent research, 80% of people use mobile to search for products or services. Google understands that most people spend most of their time on their smartphones. Hence, people find it easy to use thumbs instead of mouths and ears.

Creating message extensions helps people to use their smartphones to reach advertisers via sending SMS instead of having to make a call.

In campaigns (using broad keywords), you can apparently avoid these message extension feature altogether. In informational campaigns (using a phrase or exact match keywords), you should use these features for their deliberate purpose. You can respond to questions via text message. When it grows to high-intent, high-value keywords or branded keywords, get your candidates on the phone by responding to them properly.

google ppc ads

#2: Daily Callout Extension:

The use of Message extension is not widespread, even this feature, relatively new. But when it comes to callouts, they are more stable in the AdWords account. As a successful advertiser, each and everyone is well known about this Callout Extension feature and its importance. Callout extension gives extra value to your brand.

As a result, Callout Feature is straightforward, it provides quick supporting information about your business. This extension should be used at the Campaign Level.

This callout extension can be used for all businesses. When you provide quality information about your business, it would be helpful for users to understand your business easily. The callout should be simple English and easily understood by the customers.

These 2 great features help you to promote your business by giving additional information and creating callouts that are best suited for people. Make your online business a successful one by using all the best features given by Google and making your customer happy.