How a Digital Marketing Consultant Can Help Businesses Succeed Online?
By Arshath | July 18, 2026
Digital Marketing Consultant is one of the main factors for business growth online. How can a digital marketing consultant help businesses succeed online in India? By 2026, the global digital marketing industry is projected to reach $786.2 billion. Between 2020 and 2021 digital marketing budgets grew by 14% across businesses. The figures make it clear. Digital marketing is an important aspect of 21st-century marketing. You either go digital or go home.
And if you don’t want to go home with your Internet shop shut down, it is time to embrace digital marketing.
Do I need to spend a lot of money on it?
Yes, if you hire big-budget agencies to do your digital marketing deeds.
And no, if you are willing to take some effort and go DIY.
Do I need a lot of expertise to succeed with a DIY digital marketing strategy?
Obviously. And that expertise comes from years of hands-on practice.
(Sorry, but just reading the online guides won’t be enough!)
However, there’s a middle ground that you can explore – digital marketing consultants.
These are the professionals who can offer expert advice at a cost that you can afford. And with their guidance, you can even go a bit DIY.
But who is a digital marketing consultant?
What exactly do digital marketing consultants do?
Do Indian online businesses need digital marketing consultants?
Who are some digital marketing consultants in India you can approach?
Find answers to all these questions and more right here. Read on.
Who is a Digital Marketing Consultant?
Imagine a magician who can help your local business go global with the flick of a wand. That’s pretty much who a digital marketing consultant is. Except for the fact that it is not magic. Digital marketing consultants use tried and tested digital marketing strategies.
So basically, a digital marketing consultant is a professional who helps businesses create and implement effective digital marketing strategies.
These strategies may include
- Search engine optimization (SEO),
- Social media marketing (SMM),
- Email marketing,
- Content marketing, and
- Other tactics are designed to reach and engage customers through the Internet.
The goal of a digital marketing consultant? To help businesses improve their online presence. Ultimately that helps achieve the broader goal of getting more sales.
Digital marketing consultants work with and support all sorts of businesses. These include small businesses, large corporations, and even individual entrepreneurs.
Also Read About: Importance of digital-marketing
What Does a Digital Marketing Consultant Do?
A digital marketing consultant helps businesses plan and execute successful online marketing campaigns.
The specific tasks that are performed to achieve that include
1. Market Research:
When you air an ad on TV, you cannot be 100% sure who watches that ad and who doesn’t. That’s not the case on the Internet.
You can be very specific about who you want to target. And based on your target audience, you can customise your ad and content. This way, you are much more likely to please and attract the right set of audiences.
But before you can do that, you need to know who your audience is. What are their likes and dislikes? What digital channels do they use? When do they come online? What kind or format of content do they prefer?
Conducting market research involves gathering and analysing such data about the target audience. This information helps understand audience needs, preferences, and behaviours.
A digital marketing consultant starts by conducting in-depth market research. This can help businesses make informed decisions about their marketing efforts.
2. Strategizing SEO:
According to the HubSpot State of Marketing Report 2021, 69% of marketers invested in SEO in 2021. The percentage is only going to rise in the coming years.
After all, 53% of all website traffic comes from organic searches. And you can grab that traffic only by optimizing your website for search engines.
But SEO isn’t easy. Developing and implementing SEO strategies involves using various techniques and tactics. This can include keyword research, on-page optimization, and link building among others.
A digital marketing consultant helps you easily navigate the deep waters of SEO. They leverage their understanding of search engine algorithms and user behavior. Ultimately resulting in improved rankings and higher traffic for your website.
3. Creating and Managing Social Media Accounts:
On average, businesses allocate almost 15% of their marketing budgets towards social media.
That speaks volumes about how valuable social media can be for businesses.
Now scrolling social media feeds for hours can be fun. But leveraging it for business isn’t as simple.
For one, you need to make sure you don’t hamper the user’s social media experience by being too sales-oriented. And two, you need to have a knack for the various channels to see results.
And even before that, first, you need to create and optimize various social media accounts.
A digital marketing consultant helps businesses identify the various social media channels they should be targeting based on their TG.
Here’s your target social media channel based on your target demography.
A digital marketing consultant further helps set up and maintain the profiles. They also help develop content and campaigns. This is necessary to engage and grow the audience on the selected social media platforms.
4. Email Marketing and Newsletters:
The email marketing industry is expected to be worth $17.9 billion by 2027. And some statistics suggest that email marketing yields 36 times ROI.
And digital marketing consultants bring to the table the expertise to make the most of email marketing.
They can take care of end-to-end email marketing. It involves creating and sending newsletters, promotional emails, and other types of email marketing content to promote products or services to a targeted audience.
DM consultants can also help build email audiences.
5. Online Paid Ad Campaigns:
Did you know paid ad campaigns yield a 200% ROI? That means for every rupee you invest, in it, you can make double the amount with paid ads.
But don’t expect to achieve that kind of success with your first ad campaign.
Running online paid ads on Google, Facebook, or any other channel? Either way, success will come only with experience. And, of course, proper ad optimization.
Digital marketing consultants can help you on both these grounds. They have relevant experience and know how to optimize the campaign in the best possible way.
Creating and managing online advertising campaigns involves developing ad campaigns and targeting specific groups of people with ads. This can include setting budgets, tracking performance, and adjusting the campaigns as needed.
Consultants can either do it all for you. Or guide you enough to be able to do it yourself.
6. Analysing Website Traffic And Campaign Performance:
A very important, yet often overlooked aspect of digital marketing is analysis.
From your website performance to the metrics of various campaigns, everything should be scrutinized with care.
It involves using tools to track how well a website is performing. It also involves identifying areas for improvement. This can include analysing website traffic, conversion rates, and other metrics.
Similarly, for other campaigns, there is a set list of metrics that should be analysed. Post the analysis, the existing strategies should be improvised and perfected.
7. Recommending Ways To Improve Online Presence:
Every business is unique. And so is their offering and audience. What works well for one business might not work for you. And a digital marketing consultant understands that well.
That’s why they continue to observe your digital presence and recommend ways to improve it.
Your online presence includes a lot of factors. It includes your website, your social media presence, and even your email reach. A DM consultant makes sure your presence matches your brand’s image and helps you achieve the set goals.
8. Staying Updated With The Latest Trends:
The Internet is a fast-evolving space. There is something new every day in the digital domain. Staying up-to-date with the latest digital marketing trends and techniques is thus important.
You need to focus on your core business competency though. That’s where digital marketing consultants come in. Their role involves keeping abreast of changes and developments in the field. But that’s not all. They also work towards adapting to the latest digital marketing strategies.
Given the role of a digital marketing consultant, it is easy to see why they can be an asset to any business.
So why do Indian businesses need to be more proactive towards hiring a digital marketing consultant?
Here are three reasons…
Why Do Indian Businesses Need A Digital Marketing Consultant?
1. Tailored Strategies For The Indian Market:
The Indian market is different from the market in any other country. Thus, you cannot copy the best-performing DM strategies from global enterprises for your Indian businesses.
You need a special strategy for your specific audience. Digital marketing consultants can help Indianize your strategies. And also tailor it to your set of the Indian audience. They can also customize your strategies to your specific goals and budgetary requirements. This can be particularly useful for businesses that are new to digital marketing. Or those that have limited in-house marketing expertise.
2. Experience-backed Insights:
A digital marketing consultant can provide valuable insights that come from experience. This can help you make informed decisions about your online marketing efforts.
This can include providing recommendations regarding
- The most effective marketing channels,
- Identifying opportunities for growth and improvement, and
- Analysing data to inform decision-making.
3. Saves Time And Effort:
Solopreneurs and start-up owners already wear too many hats. Even bigger business organizations in India have head honchos taking care of more than one area of expertise.
And hiring dedicated teams for digital marketing? That can be a hefty blow to the tight pockets of your business.
A digital marketing consultant can help businesses avoid both of those hassles. You can save time and resources by letting experts handle online marketing.
This can allow businesses to focus on other aspects of their operations. While still effectively promoting themselves online.
Top 3 Digital Marketing Consultants In India:
There is no dearth of digital marketing consultants in India. And each one of them is well-experienced and well-known in their respective niches.
But the top 3 names that come to mind when thinking of Indian digital marketers are:
Deepak Kanakaraju
Deepak Kanakaraju, also known as Digital Deepak, is a popular figure in the world of digital marketing.
Most entrepreneurs that I know are skeptical about what they hear and see. They don’t get convinced about something so easily. Because they know what looks true on the surface is not true.
He runs the largest digital marketing group on Facebook, called Learn Digital Marketing. He is also a TEDx speaker, author, and consultant on digital marketing trends.
Deepak is the founder of PixelTrack, a digital marketing company. The company counts several Fortune 500 companies among its clients.
Deepak has also written a book called “Edge of Sanity” that offers valuable insights into entrepreneurship.
Saurav Jain
Sorav Jain is a highly respected figure in the Indian digital marketing industry.
He has been named among the Top Social Media Marketers under 30 by Social Samosa. And has also received the title of “Top 25 Social Media Professionals of India” from the Global Youth Marketing Forum.
Sorav is a digital marketing entrepreneur, consultant, trainer, and speaker. He holds a Master’s degree in International Marketing Management from Leeds University Business School. He is the leader of a popular Digital Marketing community with over 45,000 members. He has published books on the subjects of social media for business and personal branding on social media.
Nidhi Singh
Nidhi Singh is a highly respected digital marketer. She has consistently been included on lists of top digital marketers.
With over 75,000 followers on Quora, she has been recognized as a top content creator and writer on the platform. In addition to her work on Quora, Nidhi writes regularly about digital marketing strategies. Her articles have been published in international magazines such as Inc. and HuffPost.
She is currently working as the AVP of Growth Marketing for DBS Bank. Nidhi previously spent six years as the Marketing Head for EduPristine. The start-up saw significant growth under her leadership. (It was eventually acquired by the NYSE-listed education company Adtalem. With her expertise and dedication, Nidhi is considered one of the best digital marketers in India. She also offers business consultation on a range of topics, including website evaluation and improvement, SEO, email marketing, Facebook marketing, and the development of marketing KPIs for start-ups.
Hope you widen and enhance your business with the right digital marketing consultant to help businesses succeed online