Importance of Google My Business Listings
By Gowdham | March 26, 2018
Google Business Listing is one of the efficient way to list your business in Google Search Results. Your Business Listing will appear when the people search for your business. It won’t show the results only on the Google map but also in the Search Engine Results.
To provide some user personalized and quality results, Google is following certain criteria. Business Listings will not be shown in the Search Results for Generic Queries. Also it will show the business listings mostly for the location based search queries.
Still there are many business who doesn’t have verified business listing. Finally they losing their potential customers over online. So it is more important to create the Business Listing in Google My Business with proper configuration.
Importance of Business Listing for a Business
- “Google My Business” Listing is only for the Business people with Physical Presence like Office, Company or Business Area. To verify your business listing, you must mention your physical address in the Map and you will be receiving the post card to the particular address. So it gives some trust to the people who would like to buy some products or to get some premium services over online.
- When it comes to Online Business, Positive Reviews from the Customers will matter a lot. So before ordering a product or service, people used to check more details about the particular thing. Also they must have some trust to make the purchase over online. In that case, Google Business Listing helps you a lot where the users will post their reviews & feedback about their experience with the particular business.
- If you are running a business over online, then Google My Business is must for your business and without which it will be very difficult to make more conversions. A person who needs it will search for it and so the customers who visit your website in an organic way through the domain based keywords were called as potential customers.
- Among your competitors, it is very much important to get people’s eyes on your website. Also if a person is in urgent need, then they will directly click on the maps to reach your office or company for further discussion or confirmation.
- Sometimes Google My Business Listings will act as a verification process for most of the people. Because people used to check the presence of a company in online and also they will check the location of the particular company.
- It is free and easy to create the Business Listing for your website. Also it plays major role to list your website or business listing in local search results.
- To avoid fake reviews & to increase the quality of the reviews, Google have implemented a rule that “the previous work employee can’t add the negative review for the particular company”. Because once a person leaves the particular company then they used to post wrong or negative reviews about a business or company.