Tag: paid advertising

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Paid Advertising: Google Introduces New Video Ad Formats To Reach More People

Google introduces new video Ad formats - Google Adwords

Google has introduced several new things on its paid advertising platforms to make the advertisers target the potential audience. In this way, Google has introduced a new video Ad format to gain high reach among the target audience. Previously video Ads are shown only on the youtube. Now Google has introduced this new format to show the video Ads on all browsers or the Google partner websites.

Google introduces new video Ad formats - paid advertising

Outstream Video Ads:

Google has introduced a new Ad format to reach the audience beyond the Youtube. It is called as the Outstream Video Ads. This video Ad type is exclusively designed for mobile devices to display the Ads on all the browsers and the apps. Outstream video Ads will drive incremental and viewable reach beyond the youtube. The video Ads will be shown on Google video partners sites, mobile browsers, mobile apps, etc. Thus this will help to get comparatively the huge reach.

Google introduces new video Ad formats - latest update

How Will Outstream Video Ads behave on different devices?

Outstream video ads will play on the user’s screen automatically with the sounds off. If the user wishes to turn on the sound, they can simply tap on that. Also, the users can restart the videos from the beginning if they wish to do so. For the Outstream videos, advertisers will be charged only based on the viewable CPM. That is the advertisers should pay to Google only if Video Ad has shown on the screen and it’s viewable.

For example, if the video Ad appears at the bottom of the screen and if it’s not viewable, then the advertiser will not be charged for that. Advertisers should be only if the video Ad is visible to the users on their live screen.

Google introduces new video Ad formats

Thus as a business people trying to promote the brand online, you can go for video advertising using the outstream videos. This will help to gain more brand outreach for your product or service. As a business owner, without sticking to the same plan. try different advertising plans and succeed in that. Next, to Google Adwords, Facebook Advertising is growing nowadays which you can use to get more leads for the business.




Paid Advertising – Google Removes More Than 100 Bad Ads Per Second

paid advertising on Google

Google Adwords is the paid advertising platform by using which the business people can target the potential customers for their business by using Google Search as a medium. Google Adwords offers Search Advertising and Display Advertising. Search Advertising will show your Ads to the users when they make any relevant searches to your business on Google. Display Advertising will help you to show the business Ads on Google partner websites. This suits best for the Remarketing.

google paid advertising

Google Removes Bad Ads:

In a recent study, Google has said that it removes more than hundred bad Ads per second. Google mainly focusses on showing the more relevant Ads to its users. Hence Google is more serious about this and it removes the Ads which it founds to be irrelevant or if it breaches the Ad policies set by Google. Adwords is the platform which you can use to get leads for your business by targetting the audience by using various targeting options like age, gender, location, etc.

google removes 100 ads per second on paid advertising

What type of Ads are removed by Google?

Ads which leads the users to malware affected sites are removed. For instance, In mobile phone when you click on certain ads, it will open multiple tabs simultaneously to various sites. This kind of Ads are seriously monitored by Google and they are removed instantly. Also, “trick to click Ads” are removed from Google. These are the type of Ads which makes the users click on it without representing them as actual Ads. For example, when you try to download some songs, this kind of Ads will be placed on the sites as “download now”, “click here to download”, etc. When the people click on it in the motive to download, it will be redirected to other websites. Also, there are many Ads which makes the users install unwanted software. These kinds of Ads are removed from Google.

more than 100 ads are removed from Google paid advertising

Thus as a business advertiser, try to show target the audience for your business by proper campaign setup and by following the Google Ad Policies. This will help you to get more clicks for your Ads.


Organic SEO Or Paid Advertising, Which One To Give More Priority?

Organic SEO Or Paid Advertising

The focus of business people is to get more leads for their business no matter how it comes. Leads may from organic search results on Google or from the paid advertising, At the end of the day, they should require the bunch of leads to run the business.

Organic Vs Paid, Which is Best?

Organic SEO Or Paid Advertising, Which One To Give More Priority

Well, you may face this problem when you try to enter into the paid advertising. Here is the solution. Ranking the business websites on top of the SERP is not a process which is to be done in single day. It will take around two to three months to bring the website in Google rankings. Though it’s a tedious process it will help you get more leads in the long run.

But when it comes to the Paid advertising, you can get leads for your business immediately when you start the online advertising campaign. Paid advertising will help you to get more leads in a very quick period of time. But it will only give you leads as long as you spend.

Organic SEO Or Paid Advertising, Which One To Give More Priority in online

The main trick that lasts with the organic SEO is that the SERP keeps changing its algorithm regularly to provide the users with the most relevant results. This makes the job of the SEO Analysts to rank their website on top of the search engine results page among their competitors.

When it comes to the paid advertising no such tricky things exists, just only the strategy needs to be perfect in order to reach the potential buyers for your business. There are lots of techniques like Google Adwords, Facebook Advertising, etc by using which you can target the customers for your business more specifically.

Organic SEO Or Paid Advertising, Which One To Give More Priority in Google

Thus as a business people trying to get more leads from the online mediums like search engines, social media platforms like Facebook, Instagram. You can work on both the organic terms and paid methods as well to get leads for your business. The main advantage of the organic SEO is that you will get leads in the long run once your business website reaches the top of the SERP.

You can avail the professional SEO Services from the best digital marketing company in India to rank your business website at the top of the SERP organically.