Tag: page speed

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How Page Speed Affects Conversion?

website optimization

Normally, if a person is looking to project their business over online then they must start with a website. Based on the appearance and functionality, website is classified into two types as Static website and Dynamic Websites. Nowadays people were used to like the functionality of the Dynamic Webpages than the static websites and that’s the reason, Dynamic Websites were proposed by most of the Business people.

The reason behind a website is to convey the information to the people. If it is a business website, the information to be shared are about the company, list of products/services that they offer and their descriptions. It is very much important to convey the information to the people than the design or attraction. That’s the  reason the business people will like to convey the information through the Design.

page speed

How to Check Page Speed?

Loading Time of a web page is the time taken by the webpage to load the entire page completely. Here if the page speed is high then the webpage will get loaded in minimum time which will be in milliseconds. In online we can see various web applications providing tools to calculate the page speed of your website. But it is recommended to check your domain with Page Speed Insights which is one of the google developer tools.

So in Page Speed Insights, after checking your entire web page it also suggests you the things to be done to improve the page speed. You can also download the optimized images from this as well.

website speed

How it Affects Conversion?

Even if you are ranking in top of Search Results, you won’t get conversion if your website is facing problem in loading the webpage faster. Now a days users would like to check the website with good speed and user experience. So they won’t wait till the website loads. Instead they prefer to find the website with good page speed.

If a customer moves out of your site due to very low page speed then they won’t return back to our site even if we rank in top. So the page speed plays an major role in ranking a site. We must implement the page speed optimization to make better conversions. Search Engines also considering the Page Speed as one of the important ranking factor.

SMART SEO: Mastering To Drive Audience

seo company in india

Smart SEO is to drive traffic for the content that audience can easily discover through search results.

Semantic Content:

A semantic content is what we are providing to the audience, which they actually expect. Google’s RankBrain Update or the recent blog of Google’s Research’s announcement of SLING are suggesting a content to be semantic.

A Smart Content that is written on your website with better personalization will come down to matter in providing the organized results to the user. The Smart SEO falls under following categories:

1. Content Structure:

Structuring the content is the most important thing for smart SEO. Start with the main and subtopics of a post to present that in an organized manner with better user experience.

Each topic should be correlated with the other, where it must suggest different context under it. Top-level topics have to of keyword-centric, and the following should be of its relation to show some good content relevancy.

Smart SEO

2. Content Mark-Up:

To Enrich a content, it must be tagged to the related categories. If a blog post is about “page speed optimization“, then the categories should be relevant to page speed optimization. Since an article can be linked to multiple categories, more relevant the categories are tagged, more improvement in content value.

 

3. Creating keyword clusters:

A post must revolve around the lone keyword which is targeted to be ranked. The particular keyword may have a wide variety of meaningful keywords. For instance, the main keyword ” Page Speed Optimization” is related to the following keywords like On page Optimization, Search Engine Optimization and much More.

 

Smart SEO

4. Creating Smart Content:

Smart content is to create with the following contexts.

  • Targeted: What Customers want and need, when they need it.
  • Optimized: To make content more visible and discoverable.
  • Always ON: Always add relevant, adaptive and dynamic content.
  • Integrated: Active across all the digital channels.
  • Profitable: The content must delight the audience and make them convert.

Importance of Page Speed Optimization

website optimization

Ranking the website is very much important for the people who target the business over online. Also nowadays people were so smart and they would like to utilize the resources completely. So there is no use in maintaining a website without getting any business from that. On the other side people who visit the business will not directly place the orders for their products or services. They used to check about their business over online and they would like to know the reviews of their previous customers. As people were aware that they should not spend the money useless they started to think a lot before spending it.

landing page optimization

Converting the people in a single visit is not a possible matter, but if suppose our website took long time to load or it doesn’t load when a user visits our site then they will move to the next website which may be our competitor. So even though we ranking the website there is no use if it took long time to load. On the view of search engine, the algorithms were keep on updating to provide the user friendly and most relevant websites to satisfy the users. As a results, page speed optimization is one of the important factor to rank a website. So people started thinking how to load the website without any delay.

landing page

Various possible reasons for increase in loading time is that due to poor hosting, webpage with large image files or due to excess CSS or scripts. So to avoid the loading time, a website must be developed in a proper manner which must make sure the site loads very fast. Because reducing or minification of HTML, CSS and Java Script files must be made during the development process for proper optimization. Also before uploading the image, we must reduce the image size not the quality which helps a lot in reducing the size of a website.