Tag: optimization

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Effective Ways to Speed Up Your Website

website

Mobile SEO is the best alternative for page ranking. If you want your page or site to be accessible faster, your page should be ranked at the top. Google also announced that page speed is based on mobile first index. There are many ways to improve the speed of the page. Some of them are discussed below.

Power

You can do whatever you want like speeding up the site. When you increase the power your loading speed will get increased. Every people in the world love faster accessible internet. Search engines and SEO has major part in that. Google provides a wonderful tool called Google’s page speed insight tool, for page ranking. There are some steps to follow for best ranking of your site. Look at the size of the page, Images should be optimized, remove unwanted ads, Keep only few external scripts and also compress the code.

accelerated mobile page

 

Activate AMP on your pages

AMP is Google’s one of the projects. It is mainly meant for boosting up your speed of the site. The implementation of this tool is somewhat difficult. Though it has this disadvantage, it has some advantages too. It gives you faster access of your mobile site. AMP is for boosting your site not for ranking a site, but soon it might come to that condition.

SSL by ClickDo

Use HTTPS

Through internet only you can bring your page to the top ranking position. Many technologies in the internet have bought some underlying techniques to the top. One of them is HTTP2. Previously we used HTTPS, to optimize the performance of the website but HTTP2 is used nowadays.

Switch to PHP7

As I have seen, today many people are using WordPress and it is because of easy site creation and user friendly UI. It is somewhat difficult to shift people working from WordPress to PHP7. But this has more technology advantage than any other website creating site. In the PHP itself, PHP5.2 PHP5.3 is unsafe and unsupported versions. When you shift from other website creating sites to PHP7, it will boost up your site.

website optimization

General optimizations

Optimization is the path for ranking your site on the top of the page. You can use CDN for optimization. Use a cache Plugin to keep your all static part of the site in a page. And also optimize the images so it will save the size of a web page. Optimize the code. These general optimizations might help you to rank and boost your site on top of the page.

Critical rendering path

Critical path rendering mainly done through CSS and JavaScript. When you have more content then your content will be blocked or it will work slowly. So clear all those obstacles and keep path free.

Always work on your page speed: Page speed is the important criteria. Keep tracking on it. Install some page speed apps, so that you can get regular updates.

Google’s New Search Console is Missing Data

Importance of Google Search Console

Google Webmaster allows the site administrator to the indexing status of a website and to optimize the visibility among the search engines. You can submit the latest released posts, pages, or the sitemap using the Search Console. You just need to signup with your Gmail account and want to verify the website by placing a piece of code. Google webmaster tools is rebranded as the Google Search Console by the year 2015.

A recent help document released by Google explained “Why reports are missing in new Search Console” and the two main reasons were provided by them as mentioned below.

Google search console beta

1. Migration is Not Yet Completed

Recently, Google releases their latest version of Google Search Console which is a Beta Version. Most of the users complaining that they were not able to find the information as in the previous version of Search Console. As the beta version is released for all the users, the migration part is not yet completed.

As the size of data is keep on increasing, it is important to update the interface as well. Because showing the same for all kinds of data is not a suitable way. Migrating the content from one version to other without any proper planning may collapse the system. So they migrating the features one after another to make things smooth and positive.

2. Looking for a Better to Present the Data

Every report will not be migrated the same as that in the previous version. There may be some improvement to visualize the data in a better way. Also, we can expect some different data may be grouped together to form a new report. If you were unable to find some data in theGoogle Webmaster, then the users were suggested to use the Classic Search Console.

When it comes to data, representation is very much important. Change is what the user likes and also it must provide something different than the previous one. Giving a positive change will attract the users and also it will help them to visualize things.

Google assured that they will not stop showing important search console data for the users. As you have options to switch between the Beta Version and the classic search console, the data won’t get missed.

Different Way to Integrate Google Remarketing Tags For Your Website

tag implementation

Google Remarketing is the most effective way to increase the conversion rate for a business. Nowadays Business people started to understand the importance of remarketing to make more conversion and brand awareness. Google Remarketing can be implemented only through Google Display Network and its effectiveness is completely based on the campaign setup.

Google Remarketing is the way of targeting the customers who visited our website atleast once after implementing the tracking code. Customers data will be collected by integrating a piece of code in your website and also you can’t see those captured information. What you can see is just the count and also you must have some minimum amount of users like 1000 to provide remarketing.

remarketing for brand value

How to Integrate?

If you are a business person then you must know about Google Analytics integration. It is completely similar to that and you can integrate by inserting the Remarketing codes or else through Google Analytics itself. There are various ways to integrate the Remarketing Tag in your website as mentioned below.

Through Google Tag Manager

If you are integrating the scripts or codes through Google Tag Manager then that’s excellent job. Because it is the recommended and safest way to integrate the scripts in your website.

In Google Tag Manager you can see the option like Remarketing Code where you can place the code that you have generated from the Googel AdWords Account.

adwords remarketing

In Google AdWords, under Audience manager you can create the new audience list for website visitors. There you will receive a piece of code and also you can see the options to integrate using Google Tag Manager. If you click on that option you can see the remarketing code which you want to paste it in Google Tag Manager.

Through Google Analytics

You can directly integrate remarketing tags for your website through Google Analytics. But before that you must integrate your Google Analytics with Google Adwords. In Google Analytics, switch to Admin setting of that particular property and select the audience definition. Now click on Audiences and create new audience set. There you can set the remarketing tags just by following on screen instructions.

 

How AdWords Remarketing Increases Brand Awareness?

remarketing for brand

Re-Marketing is the way of targeting the people who visited your website at least once in the period. You must know about remarketing before knowing about its benefits. If a user enters your website, the remarketing tag implemented in your website will capture the details of the visitor (details won’t be visible to anyone except google bot). When you are remarketing your brand or product then you will choose the visitors list as the audience set.

In Google, Remarketing works through display advertising. If suppose the remarketing through Search Network is the option then the search network will become meaningless. The ultimate aim of Search Engine Giants is to provide the user expected result to build strong trust in their brand.

increase brand value

How Remarketing helps to increase Brand Awareness?

If your website is ranking organically over search engines then people will enter into your website and may leave without any trust on your site. Normally people will trust the brand or product which is seen everywhere, so there may be certain reasons due to which they went out of your website.

If a person enters into your website, their details will be captured and once the remarketing is started then it will start showing your ads to the particular visitors in all the places over the web as mentioned during the campaign setup.

remarketing for brand value

Choose the Campaign Strategies as you required. 

  • Brand Awareness – Target the Impressions
  • Website Visitors – Target the Clicks
  • Conversions – Target the Conversion.

Remarketing or Targeted marketing is just about choosing the Audience set. When it comes to remarketing, providing offers and highlighting Unique services will help in making conversions, at the same time targeting impressions will be helpful to create brand awareness among the people. Wherever they go, they will see your ads on the web so that it will create some positive awareness about your brand.

Brand Awareness is very much important to make more conversions because people won’t blindly order the products or services without any trust. Creating trust and strong brand value is very much important for every business.

How Page Speed Affects Conversion?

website optimization

Normally, if a person is looking to project their business over online then they must start with a website. Based on the appearance and functionality, website is classified into two types as Static website and Dynamic Websites. Nowadays people were used to like the functionality of the Dynamic Webpages than the static websites and that’s the reason, Dynamic Websites were proposed by most of the Business people.

The reason behind a website is to convey the information to the people. If it is a business website, the information to be shared are about the company, list of products/services that they offer and their descriptions. It is very much important to convey the information to the people than the design or attraction. That’s the  reason the business people will like to convey the information through the Design.

page speed

How to Check Page Speed?

Loading Time of a web page is the time taken by the webpage to load the entire page completely. Here if the page speed is high then the webpage will get loaded in minimum time which will be in milliseconds. In online we can see various web applications providing tools to calculate the page speed of your website. But it is recommended to check your domain with Page Speed Insights which is one of the google developer tools.

So in Page Speed Insights, after checking your entire web page it also suggests you the things to be done to improve the page speed. You can also download the optimized images from this as well.

website speed

How it Affects Conversion?

Even if you are ranking in top of Search Results, you won’t get conversion if your website is facing problem in loading the webpage faster. Now a days users would like to check the website with good speed and user experience. So they won’t wait till the website loads. Instead they prefer to find the website with good page speed.

If a customer moves out of your site due to very low page speed then they won’t return back to our site even if we rank in top. So the page speed plays an major role in ranking a site. We must implement the page speed optimization to make better conversions. Search Engines also considering the Page Speed as one of the important ranking factor.

Why On-page SEO is Important than Off-Page SEO?

importance of off-page optimization techniques

SEO – Search Engine Optimization is very much important for a website to rank well in SERP (Search Engine Result Page). In Search Engine Optimization, it is classified into two types as On-page and Off-Page Optimization. On-Page Optimization is which completely based on the Website and its content where the Off-page Optimization is based on how other websites linking to us and how authorized our website is and so on. In our previous articles, I discussed about the Importance of On-Page Optimization, Importance of Off-Page Optimization, how Web Hosting helps in SEO? and Page Speed Optimization. In this Article, I have explained about “On-page Optimization is more important than Off-Page Optimization”.

off page optimization importance

On-Page Optimization & Off-Page Optimization

On-page Optimization is the basic optimization and based on which the site is shown to the users in the Search Results. If a user searching for your domain based products or services and your page getting visible in the Search Engine Result Page then title and description provided for the particular webpage will be visible to the users. Based on which the user will enter into our site. Off-Page Optimization is which getting some quality links from the trusted sites or most preferred sites. Everyone is having questions in their mind that why the sites with Good Quality links were preferred to rank on the top? Because the most preferred site won’t give links to the site unless they feel it worth and unique.Based on which the sites were listed in the site.

landing page

On-Page is Important than Off-page

If the website is optimized based on all On-Page Elements then your website will look natural and keyword specific. If a person needs your service or products then they will search for it in search engines like Google, Yahoo, etc.., based on the title and description user will enter into a website. Also the user will not directly submit the orders, they will look at the contents in the web page which must satisfy their needs. Based on which they will proceed further. Adding relevant images, Presence of Keywords in H1 and H2 Tags, Keyword Density, Proper Alt Tags are the Important On-Page Optimization Elements. Off-page will help us in ranking for high competitive keywords and to generate the Page views or traffic but the conversion happens only based on the On-page optimization. This is why the On-page Optimization is more important than Off-Page Optimization. Also for Low competitive keywords, proper On-Page Optimization is enough to rank on the top of Search Engine Result Page.