Tag: optimization

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Ok Google Voice Search And Google My Business

In recent times, people are not taking enough time to type and search, instead, they go for voice search that happens in a matter of time. New technologies from different big giants have produced Siri, Google, and Alexa, which are well known for its voice assistance and searching capability. These searches make life even easier by displaying and reading the results with voice.

What are your missing though your business is already online? Are you receiving the SEO traffic which your business is capable of? In today’s blog, we will show you to optimize your Google Business for Voice Searches.

Location Specific:

Do you know one thing that, Google or any other third party applications are accessing your current location? Yes! They do. It happens only because they want to give you the better results about the business around you.

When a person does a voice search for “SEO company near me”, then it must show the results of SEO Company near you instead of getting data of irrelevant location.

Voice Search Optimization

How to optimize for Voice Search:

1. Verify Your Google My Business;

If your business if physically present at a permanent location, then you must be submitting your location to Google for verification. It’s a simple process of pointing out your location in Google Maps and fill up the details to claim and verify with your mail id.
Google will have a review your details and website, then send you a card with a verification code for owning the business and its location.

2. Stay Updated:

Keep on updating the information about your business in Google My Business Listing. Like your company’s infrastructure images, regular posting about your business model/service/products, getting reviews from your authorized business customer to better rating than your competitors and much more.

Most important part is proper NAP (Name, Address, and Phone Number) insertion along with hours in which operate your business.

voice optimization

3. AdWords Location Extension:

Make sure you’re targeting the mobile consumers with the help of AdWords Location Extension. Enabling this feature will help your ads filled with address and phone numbers. It will assist to show up your adds even during voice searches because of the information filled in it.

With the points being mentioned, one and three are the one-time processes, you won’t have much work to do in future. The key point is to keep on update your information and get more genuine user reviews for your business.

3 Basic Tips to Optimize Your Blog Content

SEO to Rank Website

Search Engine Optimization is very much important to optimize and rank a website in Search Engine Result Page. Internet is the place where anyone can learn and execute the things very well. The large amount of data and information is completely all because of the bloggers. Because blogger plays a  major role in publishing the quality contents over the web. So here in this article I have explained the important Blog SEO Tips to optimize your website.

Business, Illustration, Office, Design

 

Blog SEO Tips to Optimize Your Blog Content

  • Focus on Long Tail Keywords

Optimizing a blog post based on the keywords doesn’t mean that repeating the keywords all over the content. Also if you are stuffing the keywords in your content section, then it will hurt your SEO because Google considers keyword stuffing as a spam action

  • Keyword Presence in Specific part of the Content

To make sure your content is relevant to specific keywords, it is important to place your keyword once or twice in particular part of your content. By including the keyword based terms in the best part of your content will help you to rank in top of Search Engine Results.

Title Tag : Choosing the appropriate keyword is very much important and to make sure the content is more relevant to the keyword, you must place the keyword once or twice in the title tag. So it helps the users to know that the content is something related to the particular keyword. Also, this is how the search engine ranks a website too.

Seo Google Search Engine Optimization Web

Description : Giving optimized description is the most important of everything.Because description is the place which contains the crispy information about the content. So most of the people used to ready multiple descriptions before entering into a website. Placing your keyword very strong in the description will brings the user inside your website and also it helps to rank in top of Search Engine Result Page.

URL : Sometimes search engines also will figure out the URL to know more about the contents. So mentioning the keywords in the URL will be very much helpful to rank in Search Results and also creating the user friendly URLs will be very useful for better navigation.

  • Mobile Friendly & Responsive Blog

As per the recent survey, the search engine giant has revealed that more than 50% of the users were using the Mobile Devices to search something over online. So it is more important to have the mobile friendly and responsive blogs for better ranking and traffic as well.

Six Benefits of Internet Marketing

remarketing for brand

Lower Barrier

Anyone who wants to become an entrepreneur can easily promote their business and become an entrepreneur through internet marketing. Internet marketing is most important to make customers to purchase the product. The number of users is increasing day by day in social media. So the marketing on the internet has made the entrepreneur to succeed in the Business.

Internet Marketing Reach

Convenience Reach

It is easy to reach the customers. By Internet marketing, you can get rid of reaching your customer. Normally if you want to sell some products, you should go for outlet or something to sell your products. Instead, you can sell your product in internet marketing. For doing exports you need distributors or someone, but here you can do exports without any middleman. There is a technique called localization. If you want to sell your product internationally, then you should see the local market in those countries, then only you have to internet marketing in those areas. The localization includes translation, product modification etc., in the local market. This is also a study of local market regulation.

Cost

Cost-benefit is one of the advantages of internet marketing. It cuts your cost of marketing with the profit of promoting. Normally you will do marketing with the help of physical retailers outlet. They will cost you some amount and you have to pay for it. But in the internet marketing, the total cost is reduced and you can itself promote the products without any distributor. Rental and maintenance cost is not required. There is no need to purchase any product and keep on display. You can always keep your inventory cost low, by purchasing the stock online.

Marketing Cost

Personalisation

You should have the report of purchasing history and preferences of customers. According to that, you can give some personalized offers to your customers. You can track the website and product information, where a number of visitors are visited. With this information also you can give offers. Improve the value of sales by customers.

Relationships

The Internet is the best platform for building a relationship with customers. Through the website, you can chat with customers and get their queries and review. If you get more positive reviews your site and products can be ranked in the top position. You can thank customers and can have regular follow up with the customer to have a good relationship.

Internet Marketing Success

Social

If you get more customers in social media, it indirectly denotes that you are traveling in the success path. Also it help you a lot in increasing the traffic and brand awareness as well.

How SEO brings new customers to your Business?

sep

How to obtain new customers: Search Engine optimization:

Search Engine Optimisation helps in ranking the website. Ranking the website in higher level, this can be based on the content quality. This helps you to get new customers. When the user searches something in the search engine, and if your site wants to be ranked on the top, then the search engine optimisation plays the major role. If you want to gain the new customers for the business, it is very important that your site should be ranked on the top of the search results.

seo

Increase in awareness:

In the SEO search jobs, all the organic search results are found. With this you should aware of increase in the count of leads and also increase in the brand power. This is because of SEO, which brings new customers to your business. The SEO ranks the site based on keywords which are “long-tail, and high-user-intent”. The long tail keywords are words which are used along with phrases. For ex: “best protein drink for body building” and if you are a protein drink producer then you should have given the keywords with preference. High-user-intent keywords are words which are searched by people generally. For ex: restaurants near me. If you search like this, you will see the restaurants near your place. The ranking will be based on the reviews which are positive, and based on users search.

good reach in social media

Increase in local presence:

As I said you in the awareness, the local presence has also increased. The local presence can be in multiple locations, cities and areas. The SEO will help in handling the web pages by excel. By the excellent SEO services, good content building and wonderful link maintenance will help you to bring new leads and new customers .

An overall better experience on your website:

The more optimised website will give you more experience, which all will be useful to you. This provides the wonderful user experience. If the web site is crazy as well as organised you will retain more customers.

website structure

Maintaining your heightened presence in search results:

SEO helps in retaining your webpage on the top of the search results. Here comes the PPC(pay per click). You have to pay for ad in your site.

You always want more customers right? then why are you waiting keep moving with SEO.

5 Digital Marketing Strategy for Your Business

proper time

According to detailed study, 46% of brands around the globe don’t have digital marketing, 16% of brands have digital marketing but, they are not developed. If you have the idea of growing your business and innovating to the globe, digital marketing is the best solution. There are some steps given below for the powerful digital marketing strategy. You can follow these for successful business.

1. Try to Understand What is the Objective or Goal

Set your Mission: First of all define your objective of the business. Objective is very important for all business. You can ask question to yourselves such as what is the objective of the business? If you have the answer you can proceed with the next step or else first set the goal. Then relate your goal to mission of the business. This will make you successful in your business.

set proper goals

Set and Measure your KPI’s: KPI’s will be specific, search and identify them. Try to find the past digital marketing strategy,  that will help you to find and set current and future digital marketing strategy. There are many methods for identifying Key Performance Indicator such as Google analytics, social media etc., There are some templates are also available in the internet which will help you to find the Key Performance Indicators for implementing Digital marketing strategy.

2. Analyse your Past

You can learn from experience. First, choose the right time to analyse. Then think and analyse the past failure and success of the digital marketing in your business. This will help you to find the KPI’s easily. Google benchmarking reports might help you in this. It is mandatory to analyse the competitors strategy also. For this you can use spreadsheet in online select the key words which they are using the most and then compare with yours.  Frequently ask questions for yourself about analysis.

analysis

3. Remember whom you are talking to:

Try to take your planning to the right people. But usually happens, some digital marketer may try to forget those while setting key performance indicator. Generally start with basics, try to find the demographic details of the target customer. Then try to find their problems. Then try to know their emotional desires, goals and targets.

4. Stick to your budget:

First, set the over all budget. Then see past data and fix the budget. Then take decision about paying for promotion. If you want to pay then decide for budget. If it doesn’t work properly then change the budget allocation.

marketing budget

5. Make a plan:

Try to create your own calendars. High light the important and targeted campaigns. Try to indicate and report the channels for the campaign. Continuous Analysis and change in campaign will help you a lot to make the campaign more effective.

Effective Ways to Speed Up Your Website

website

Mobile SEO is the best alternative for page ranking. If you want your page or site to be accessible faster, your page should be ranked at the top. Google also announced that page speed is based on mobile first index. There are many ways to improve the speed of the page. Some of them are discussed below.

Power

You can do whatever you want like speeding up the site. When you increase the power your loading speed will get increased. Every people in the world love faster accessible internet. Search engines and SEO has major part in that. Google provides a wonderful tool called Google’s page speed insight tool, for page ranking. There are some steps to follow for best ranking of your site. Look at the size of the page, Images should be optimized, remove unwanted ads, Keep only few external scripts and also compress the code.

accelerated mobile page

 

Activate AMP on your pages

AMP is Google’s one of the projects. It is mainly meant for boosting up your speed of the site. The implementation of this tool is somewhat difficult. Though it has this disadvantage, it has some advantages too. It gives you faster access of your mobile site. AMP is for boosting your site not for ranking a site, but soon it might come to that condition.

SSL by ClickDo

Use HTTPS

Through internet only you can bring your page to the top ranking position. Many technologies in the internet have bought some underlying techniques to the top. One of them is HTTP2. Previously we used HTTPS, to optimize the performance of the website but HTTP2 is used nowadays.

Switch to PHP7

As I have seen, today many people are using WordPress and it is because of easy site creation and user friendly UI. It is somewhat difficult to shift people working from WordPress to PHP7. But this has more technology advantage than any other website creating site. In the PHP itself, PHP5.2 PHP5.3 is unsafe and unsupported versions. When you shift from other website creating sites to PHP7, it will boost up your site.

website optimization

General optimizations

Optimization is the path for ranking your site on the top of the page. You can use CDN for optimization. Use a cache Plugin to keep your all static part of the site in a page. And also optimize the images so it will save the size of a web page. Optimize the code. These general optimizations might help you to rank and boost your site on top of the page.

Critical rendering path

Critical path rendering mainly done through CSS and JavaScript. When you have more content then your content will be blocked or it will work slowly. So clear all those obstacles and keep path free.

Always work on your page speed: Page speed is the important criteria. Keep tracking on it. Install some page speed apps, so that you can get regular updates.

Google’s New Search Console is Missing Data

google search console

Google Webmaster allows the site administrator to the indexing status of a website and to optimize the visibility among the search engines. You can submit the latest released posts, pages or the sitemap using the Search Console. You just need to signup with your gmail account and want to verify the website by placing a piece of code. Google webmaster tools is rebranded as the Google Search Console by the year 2015.

Recent help document release by Google explained about “Why reports are missing in new Search Console”and the two main reasons were provided by them as mentioned below.

Google search console beta

1. Migration is Not Yet Completed

Recently, Google releases their latest version of Google Search Console which is a Beta Version. Most of the users complaining that they were not able to find the information as in the previous version of Search Console. As the beta version is released for all the users, the migration part is not yet completed.

As the size of data is keep on increasing, it is important to update the interface as well. Because showing the same for all kind of datas is not a suitable way. Migrating the content from one version to other without any proper planning may collapse the system. So they migrating the features one after other to make the things smooth and positive.

2. Looking for a Better to Present the Data

Every report will not be migrated same as that in the previous version. There may be some improvement to visualize the data in better way. Also we can expect some different datas may be grouped together to form a new report. If you were unable to find some data in the Search Console Beta Version, then the users were suggested to use the Classic Search Console.

When  it comes to data, representation is very much important. Change is what the user likes and also it must provide something different than the previous one. Giving a positive change will attract the users and also it will help them to visualize the things.

Google assured that they will not stop showing important search console data for the users. As you have options to switch between the Beta Version and the classic search console, the data’s won’t get missed.

Different Way to Integrate Google Remarketing Tags For Your Website

tag implementation

Google Remarketing is the most effective way to increase the conversion rate for a business. Nowadays Business people started to understand the importance of remarketing to make more conversion and brand awareness. Google Remarketing can be implemented only through Google Display Network and its effectiveness is completely based on the campaign setup.

Google Remarketing is the way of targeting the customers who visited our website atleast once after implementing the tracking code. Customers data will be collected by integrating a piece of code in your website and also you can’t see those captured information. What you can see is just the count and also you must have some minimum amount of users like 1000 to provide remarketing.

remarketing for brand value

How to Integrate?

If you are a business person then you must know about Google Analytics integration. It is completely similar to that and you can integrate by inserting the Remarketing codes or else through Google Analytics itself. There are various ways to integrate the Remarketing Tag in your website as mentioned below.

Through Google Tag Manager

If you are integrating the scripts or codes through Google Tag Manager then that’s excellent job. Because it is the recommended and safest way to integrate the scripts in your website.

In Google Tag Manager you can see the option like Remarketing Code where you can place the code that you have generated from the Googel AdWords Account.

adwords remarketing

In Google AdWords, under Audience manager you can create the new audience list for website visitors. There you will receive a piece of code and also you can see the options to integrate using Google Tag Manager. If you click on that option you can see the remarketing code which you want to paste it in Google Tag Manager.

Through Google Analytics

You can directly integrate remarketing tags for your website through Google Analytics. But before that you must integrate your Google Analytics with Google Adwords. In Google Analytics, switch to Admin setting of that particular property and select the audience definition. Now click on Audiences and create new audience set. There you can set the remarketing tags just by following on screen instructions.

 

How AdWords Remarketing Increases Brand Awareness?

remarketing for brand

Re-Marketing is the way of targeting the people who visited your website at least once in the period. You must know about remarketing before knowing about its benefits. If a user enters into your website, the remarketing tag implemented in your website will capture the details of the visitor (details won’t be visible to anyone except google bot). When you are remarketing your brand or product then you will choose the visitors list as the audience set.

In Google, Remarketing works through the display advertising. If suppose the remarketing through Search Network is the option then the search network will become meaningless. The ultimate aim of Search Engine Giants is to provide the user expected result to built the strong trust on their brand.

increase brand value

How Remarketing helps to increase Brand Awareness?

If your website is ranking organically over search engine then people will enter into your website and may leave without any trust on your site. Normally people will trust the brand or product which is seen everywhere, so there may be certain reasons due to which they went out of your website.

If a person enter into your website, their details will be captured and once the remarketing is started then it will start showing your ads to the particular visitors in the all the places over the web as mentioned during the campaign setup.

remarketing for brand value

Choose the Campaign Strategies as what you required. 

  • Brand Awareness – Target the Impressions
  • Website Visitors – Target the Clicks
  • Conversions – Target the Conversion.

Remarketing or Targeted marketing just about choosing the Audience set. When it comes to remarketing, providing offers and highlight the Unique services will helps in making conversions, at the same time targeting on impressions will be helpful to create the brand awareness among the people. Wherever they go, they will see your ads in the web so that it will create some positive awareness about your brand.

Brand Awareness is very much important to make more conversions because people won’t blindly order the products or services without any trust. Creating trust and strong brand value is very much important for every business.

How Page Speed Affects Conversion?

website optimization

Normally, if a person is looking to project their business over online then they must start with a website. Based on the appearance and functionality, website is classified into two types as Static website and Dynamic Websites. Nowadays people were used to like the functionality of the Dynamic Webpages than the static websites and that’s the reason, Dynamic Websites were proposed by most of the Business people.

The reason behind a website is to convey the information to the people. If it is a business website, the information to be shared are about the company, list of products/services that they offer and their descriptions. It is very much important to convey the information to the people than the design or attraction. That’s the  reason the business people will like to convey the information through the Design.

page speed

How to Check Page Speed?

Loading Time of a web page is the time taken by the webpage to load the entire page completely. Here if the page speed is high then the webpage will get loaded in minimum time which will be in milliseconds. In online we can see various web applications providing tools to calculate the page speed of your website. But it is recommended to check your domain with Page Speed Insights which is one of the google developer tools.

So in Page Speed Insights, after checking your entire web page it also suggests you the things to be done to improve the page speed. You can also download the optimized images from this as well.

website speed

How it Affects Conversion?

Even if you are ranking in top of Search Results, you won’t get conversion if your website is facing problem in loading the webpage faster. Now a days users would like to check the website with good speed and user experience. So they won’t wait till the website loads. Instead they prefer to find the website with good page speed.

If a customer moves out of your site due to very low page speed then they won’t return back to our site even if we rank in top. So the page speed plays an major role in ranking a site. We must implement the page speed optimization to make better conversions. Search Engines also considering the Page Speed as one of the important ranking factor.