Tag: Marketing

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Target Your Customer in Facebook by Creating Custom Audience

custom audience in facebook

Social Media Marketing is becoming more effective when comparing to other medium. So there are more possibilities to bring the search results within the Social Media Application to make the things very simple. While reading the articles over the web, I got few interesting news about the search results. Also I understood that the social media platforms like Facebook, etc is destroying the Search Giants.

To grow your Business by promoting your product or services, you must know how to reach the existing customer with Facebook Advertising. Reach your customers and contacts on Facebook by building the Custom Audience. There are three powerful ways to build your custom audience in Facebook.

  • Contact List

Target your potential customers on Facebook and increase your leads. It is also called as re-targeting audience in a manual way. If you are running business for a long time, then you must have your previous customers database like Contact Number, Email Id and so on. What you want is just the contact number or the Email Address to target them on Facebook.

contact list for custom audience in facebook

Main drawback of this method is, people must use Facebook with the details what you have. For example: If a customer is providing you a Number like 987456…. but if he is using Facebook with 874561…. then you cannot target your customer in Facebook. This is the common problem faced by most of the business people.

  • Website Visitors

Just capture your website visitors and chase them with your customized Ads. Most of the business have implemented it already and I could see some Ads in my personal Facebook account as well. Facebook helps you to capture your website visitors just by placing a simple code in your website. It is called as Facebook Pixel.

website visitors

Facebook Pixel Helper Extension helps you to check whether the website is having Pixel Code or not. You don’t need any access to check using this extension. This is the effective way to target your customer through implementing the codes.

  • App Users

If you are developing the application and you want to target your customers then it can be done through simple steps. Facebook SDK 0 a snippet of code that you install it in your application. Through this you will get the customer audience of the people who use your application. So using this data, you can bring back your customer to your application by effective advertisements.

application users

Advance Audience Targeting Tactics in AdWords

adwords remarketing

Why Audience targeting is important in AdWords:

Targeting the right audience is an important factor for successful business. Google gives many features to target our potential customers and show them an ad. Based on your advertisement goal and search network that you prefer you can target audience. You can target people based on their location, device, age group and more.

Audience Targeting

In the past, advertisers able to target custom audience through Google search network list, creating “audience list” based on the list of users who have already visited the site. By using this list, target the audience by uploading the audience in mailing list features. Here are few advanced audience targeting tactics that would be useful to reach your potential customers.

1: Smarter Remarketing:

Remarketing the business to the people who have already visited your website is one of the smarter ways. Adding your audience list to AdWords allows you to customize your ad campaign based on the user behavior with your Website. Based on your user’s action with your website, you can create a list of an audience with a new campaign and tailor your bids & targeting options and show your ad to the potential customers.

Smart Remarketing

2: Social Audience with Remarketing:

You can upload your social media users in the AdWords remarketing list. There are more than 10 million monthly users on the Facebook. This data would be useful for advertisers to show their search ads to the particular audience. Unlike AdWords, Facebook has more information on what users really Like or follow. Also, it provides in-depth data from users individual profiles. Advertisers using Facebook and AdWords both as for marketing their brands usually don’t share insights from one platform to another. When you share the insights that would be the better choice.

Social Audience

3: Custom Affinity Audience:

Once Google launched custom affinity audiences to provide advertisers a control over audience targeting decisions on the display network. This launch solves the regular issue with Google AdWords affinity audiences. You can create a specific audience list using free-form interest entered as a keyword.

Setting the customer affinity audience targeting on Adwords Display campaign
Targeting -> Interests & Remarketing -> Custom Affinity -> New Custom Affinity

Google’s New Search Console is Missing Data

Importance of Google Search Console

Google Webmaster allows the site administrator to the indexing status of a website and to optimize the visibility among the search engines. You can submit the latest released posts, pages, or the sitemap using the Search Console. You just need to signup with your Gmail account and want to verify the website by placing a piece of code. Google webmaster tools is rebranded as the Google Search Console by the year 2015.

A recent help document released by Google explained “Why reports are missing in new Search Console” and the two main reasons were provided by them as mentioned below.

Google search console beta

1. Migration is Not Yet Completed

Recently, Google releases their latest version of Google Search Console which is a Beta Version. Most of the users complaining that they were not able to find the information as in the previous version of Search Console. As the beta version is released for all the users, the migration part is not yet completed.

As the size of data is keep on increasing, it is important to update the interface as well. Because showing the same for all kinds of data is not a suitable way. Migrating the content from one version to other without any proper planning may collapse the system. So they migrating the features one after another to make things smooth and positive.

2. Looking for a Better to Present the Data

Every report will not be migrated the same as that in the previous version. There may be some improvement to visualize the data in a better way. Also, we can expect some different data may be grouped together to form a new report. If you were unable to find some data in theGoogle Webmaster, then the users were suggested to use the Classic Search Console.

When it comes to data, representation is very much important. Change is what the user likes and also it must provide something different than the previous one. Giving a positive change will attract the users and also it will help them to visualize things.

Google assured that they will not stop showing important search console data for the users. As you have options to switch between the Beta Version and the classic search console, the data won’t get missed.

What a Digital Marketing Company Would Offer in India?

digital marketing

DIGITAL MARKETING

Digital marketing is a marketing strategy in which we focus on the internet medium to promote brands, products and services. Digital marketing is the best marketing strategies to promote your business through online. In this Digital World, around 90% of people around the world uses online and this would best to promote your product which would definitely give high returns.

Service Included in Digital Marketing

In digital marketing divisions are divided by segment.

  • Website Development
  • Search Engine Optimization
  • Search Engine Marketing
  • Paid Marketing
  • Social Media Marketing
  • Email Marketing
  • Digital Analytics

ONLINE PRESENCE

Your Online Presence is possible only through a website. We can create brand awareness among the people only through search engine. Getting business online will help you grow your business.

SEARCH ENGINE OPTIMIZATION

We target the search engine user to visit our website. SEO is a process of customizing the website to index your site higher in search results organically. Search Engines like Google, Yahoo, Bing ranks a website based on 200+ factors. You have to update your websites or concepts based on what is expected by a Search engine.

google ppc

PAID MARKETING

In this, we display advertisement on search engines, external sites, ads in mobile apps, video ads on YouTube to grow your business or get more visitors to your website. In paid marketing you have to invest some money in search engines by making a payment, through which you can get the rankings and business.

Web-services

SOCIAL MEDIA MARKETING

In this we use various social medias like Facebook, Youtube, LinkedIn to promote your business and create brand awareness. In this we target the people who are active in social media and use various marketing strategies to target the right customer for your business.

EMAIL MARKETING

Email Marketing is a more professional way of reaching your subscribed customer. You can target the audience with the help of email in this strategy. It is more useful in launching a new product or services.

email marketing

DIGITAL ANALYTICS

In digital analytics, we use various analytic tools to analyze the web traffic of your website. These analytics tools will help you in understand where the optimization has to be carried on the website to increase the various metric of website. It help us to take decision making what you have to do with websites.

Google Bans Negative Reviews of Former Employers

reviews

Google Review is one of the important trust creating factor over online. Before purchasing or ordering anything over online, we used to check the reviews provided by the previous customers. Good Update is needed for everything whose usage is more important and critical.

Once people identified the root importance to increase or block the sales then they will start doing the things in a duplicate way. Google Review is one of the Important thing to be considered in this way. As a result, Google makes an update in its review policies and according to the update the people were banned to review their former work place.

google reviews

The recent update announced by Google will make the Reviews more accurate and good. Tool that shows the rating based on the stars allocated by the Reviewers, which appears when a person search for a business using the map or search engines.

Most of the User Contributed Content will be more valuable results only if the content is provided true and honest. If a person leaves away a office then they may post a negative review due to their personal problems or the Issues. So this will fake the things and due to this unfair activities people may lose the trust on the Tool.

former workers

In previous days, anyone with the Google Account were allowed to review the companies or products even though they experienced with that. Some people were started selling good reviews which will help the business to make good conversion.

As a result, tech giant said that the negative reviews posted by the former employees will damage the companies reputation. Now companies can directly contact Google to remove the unfair reviews which will help them to improve the business rating in the proper way.customer reviews

What is Search Engine Marketing & How It works?

digital marketing

Nowadays, Marketing is very much important for the Business over online. You need to show your Business Website to the people over the web to show that you are providing it. So to do that you must need Online / Digital Marketing for your website.

In India, most of the people were started using the internet. Day by day, the internet users keep on increasing steadily due to the development and growth. The steady increase in internet usage is mainly due to the necessity made by the society.

google ppc services

Search Engine Marketing is the most efficient and effective way of Advertising your business over online. If a person is in need of something then they will just open their favorite browser and will search for it in their favorite search engine. Google is the most used search engine which captures 86% of internet users and it very much important to show your website in the Top search Results of Google Search.

Search Engine Marketing is the way of marketing your business by using the paid advertisements that appear on the Search Engine Result Page. Advertising and bidding to advertising on Search Engine Result Page is very much important because it is the place where we can find the potential customers.

search engine marketing

Advertisers will bid on the keywords and based on which the advertiser will have an opportunity for their ads to appear along the search results. Bidding will be done as Pay-Per-Click and the amount for each click will be deducted from us to show the ads.

The Biggest Strength of Search Engine marketing is that, it will allow our ads to appear in front of the needed people who are ready to do the purchase. No other advertising mediums were there to promote a product as effectively as Search Engine Marketing.

google ppc advertising

People who need our product will search for it and our ads will appear in front of them with juicy information to make the conversion. Also, Search Engine Marketing will be effective based on your campaign setup and strategies applied to it.

Topics to be Covered in Advance SEO Training

advanced seo training

Search Engine Optimization is very much important for Business People to grow their Business among your competitors. Here are the few things we must learn during the Advanced SEO Training Courses. Most of the Courses will teach only the basics and will mention it as advanced SEO training program or courses. People without the domain knowledge or practical experience can’t understand the things to be taught in basic SEO course and Advanced SEO Training Programs. Some of the things to be taught in sequence during the Advanced SEO Training programs were listed below.

Importance of SEO

What is Search Engine Optimization and How Search Engine Works?

During this training session, “Introduction to the Search Engine Optimization” will be clearly explained. Also, the learner must learn about the functioning or working of a search engine to understand the topic better.

Search Volume & Keyword Research

The keyword is a word or collection of words used by the user to search or identify the needed information over the web. It is very much important to identify the potential keywords for our business to maximize the visits of people to our sites. The keywords must be relevant to our domain and also it must have minimum search volume such that if our website is ranked in the top results for a particular keyword then it will gain visibility of the users.

On-Page Optimization

There are about 200 Factors to be considered for On-Page Optimization. It is not much easy to understand or teach the 200+ On-Page Factors during the Advanced SEO Training Courses. But some most important On-Page SEO Techniques like Title Tag Optimization, Meta Description, Choosing the Target Keywords, Heading Level Optimization, Content Optimization and so on. These must needed optimization will help you for better optimization.

advanced seo training

Page Speed Optimization

Page Speed Optimization is also considered as one of the Important Factor for Ranking a website. During Web Development Process, they may use some additional CSS, JS or HTML Codes. So minification of these Codes, Optimizing the Image and Effective Cache Implementation helps to Optimize the Speed of a webpage. This will be taught during the advanced SEO Training Program and learner must be capable to
understand the things practically.

Off-Page Optimization

It is must to teach about the importance of Link Building. There are two of links as internal links and external links. It is important to give the types of link and anchor text for better results. Off-page optimization plays a major part of SEO and irregular activities may spam the website. Also during this training, the link building strategies must be clearly explained to the learners.

Competitor Analysis

By identifying the potential competitors, we can analyze the competitor website and gather the positive things which can help us for better ranking. Most important thing is competitor backlink analysis to make sure our website is available in the place where competitor’s website is already published.

Marketing Plan

Knowing the things to be done for better optimization is available all over the web. But the most important thing to be learned from the Advanced SEO Training program is to setup the proper “Marketing Plan for Effective Ranking“.