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Importance of Google My Business Listings

seo for business in india

Google Business Listing is one of the efficient way to list your business in Google Search Results. Your Business Listing will appear when the people search for your business. It won’t show the results only on the Google map but also in the Search Engine Results.

To provide some user personalized and quality results, Google is following certain criteria. Business Listings will not be shown in the Search Results for Generic Queries. Also it will show the business listings mostly for the location based search queries.

Still there are many business who doesn’t have verified business listing. Finally they losing their potential customers over online. So it is more important to create the Business Listing in Google My Business with proper configuration.

Google algorithm update - optmize for Google's Rank Brain

Importance of Business Listing for a Business

  • “Google My Business” Listing is only for the Business people with Physical Presence like Office, Company or Business Area. To verify your business listing, you must mention your physical address in the Map and you will be receiving the post card to the particular address. So it gives some trust to the people who would like to buy some products or to get some premium services over online.

 

  • When it comes to Online Business, Positive Reviews from the Customers will matter a lot. So before ordering a product or service, people used to check more details about the particular thing. Also they must have some trust to make the purchase over online. In that case, Google Business Listing helps you a lot where the users will post their reviews & feedback about their experience with the particular business.

online marketing

  • If you are running a business over online, then Google My Business is must for your business and without which it will be very difficult to make more conversions. A person who needs it will search for it and so the customers who visit your website in an organic way through the domain based keywords were called as potential customers.

 

  • Among your competitors, it is very much important to get people’s eyes on your website. Also if a person is in urgent need, then they will directly click on the maps to reach your office or company for further discussion or confirmation.

 

  • Sometimes Google My Business Listings will act as a verification process for most of the people. Because people used to check the presence of a company in online and also they will check the location of the particular company.

SEO Training

  • It is free and easy to create the Business Listing for your website. Also it plays major role to list your website or business listing in local search results.

 

  • To avoid fake reviews & to increase the quality of the reviews, Google have implemented a rule that “the previous work employee can’t add the negative review for the particular company”. Because once a person leaves the particular company then they used to post wrong or negative reviews about a business or company.

How to Create Links for Customers to Write Review in Google?

clickdo review

Getting Positive Review from a Customer in Google My Business is not an easy Task but it is very much valuable to have more positive reviews. Google also having certain rules to publish the reviews and if you post multiple reviews from the same ip, then it will be tracked and removed. There are various rules and reasons for removal of reviews from Google My Business.

How Will You Guide Your Customer to Add Review for Your Business?

Normally, to get review from a customer we will request them to search for your Business in and to give some positive feedbacks. Sometimes, customer can’t reach the exact place to post the review and they will ignore it with reasons. So the business will lose some valuable review. But just think, if you can share an URL and while clicking the url, if the person directly landing on review page then it make the job more easier. Just follow the simple steps explained below to share the Customized Review URL to get Reviews from the Clients.

Create Link for Customer Reviews

placeid lookup tool

  • In “Enter a Location Area” – enter your Business Address.
  • Click on the Business Appears in the Place ID Lookup tool.
  • In top you will see some option like “Place ID”.

place id

write a review

  • When a Customer click on the link, they will directly redirected to Google Reviews of your Business.

Create the customized url for your business and increase the reviews for your business.

Importance of Google Search Console for Your Website

google search console

In 2015, Google rebranded Google Webmaster as Google Search Console. Also currently (Feb 2018), Google has released a new version of Google Search Console with the improvements in User Interface and Reports.

Google Search Console

We know that, Google is the most used and famous search engine because of its user friendly interface and relevant search results. Currently, there are lot of changes in Search Engine Result Page which makes the people to get addicted to Google Search Engine. Also their works on personalized search results will just make them unique compared to other search engines.

Google search console beta

Google Search Console helps you to have a control of your website over the Search Engine Results. Suppose if there is any issue in ranking your website, you will be notified through Google Webmaster. You must verify your domain to get started with Google Search Console.  Be a webmaster of your website through Google Search Console and have a full control on it.

Benefits of Google Search Console

Effective utilization of the factors in Google Search Console will help you to boost your ranking in Search Results. Some of the important features available in Google Search Console is listed below.

google search update

  • Search Traffic
    • Get insights about your current traffic to your websites through the Search Console.
  • Keywords, Position & CTR
    • It is very much important to know where our site ranks for the main keywords. Know the keywords for which your website is ranking and gain more details like positions and CTR as well.
  • Internal Links
    • Internal Links were said to be the powerful ranking factor. So just review your internal linking and make it more useful and effective as well.

Google removed quick links

  • Links to your Site
    • Links to your sites is also called as Backlinks. It is very much important to get the quality backlinks. So you can check the domains that were pointing to your website.
  • Sitemap Submission
    • Everyone would like to index & Rank the site in Search Engine. To index your website, you must submit the sitemap in the Search Console.
  • Remove URL
    • If suppose, you want to remove the URL indexed or ranked in Search Engine Result Page, then you can remove it manually by submitting a request in this section.

googles update on SERP

  • Fetch as Google
    • Fetch as Google Option helps you to understand how Google crawls your site. So if there is any issue in crawling your website then you can check using this option.
  • Disavow tool
    • Spam links to your site will drop your rankings. So it is important to get quality backlinks alone. If you found some spam links to your website then you can remove it manually by using disavow tool.
  • Crawl Errors
    • Due to usage of various codes during the design and optimization process, there may be possibilities to get errors during the crawling. This may affect your ranking. So identify the crawl errors if any.

Make use of the resources effectively, to rank your website in top of Search Engine Result Page. Google Search Console is a free charge software, so there won’t be any restrictions in using it.

Advance Audience Targeting Tactics in AdWords

adwords remarketing

Why Audience targeting is important in AdWords:

Targeting the right audience is an important factor for successful business. Google gives many features to target our potential customers and show them an ad. Based on your advertisement goal and search network that you prefer you can target audience. You can target people based on their location, device, age group and more.

Audience Targeting

In the past, advertisers able to target custom audience through Google search network list, creating “audience list” based on the list of users who have already visited the site. By using this list, target the audience by uploading the audience in mailing list features. Here are few advanced audience targeting tactics that would be useful to reach your potential customers.

1: Smarter Remarketing:

Remarketing the business to the people who have already visited your website is one of the smarter ways. Adding your audience list to AdWords allows you to customize your ad campaign based on the user behavior with your Website. Based on your user’s action with your website, you can create a list of an audience with a new campaign and tailor your bids & targeting options and show your ad to the potential customers.

Smart Remarketing

2: Social Audience with Remarketing:

You can upload your social media users in the AdWords remarketing list. There are more than 10 million monthly users on the Facebook. This data would be useful for advertisers to show their search ads to the particular audience. Unlike AdWords, Facebook has more information on what users really Like or follow. Also, it provides in-depth data from users individual profiles. Advertisers using Facebook and AdWords both as for marketing their brands usually don’t share insights from one platform to another. When you share the insights that would be the better choice.

Social Audience

3: Custom Affinity Audience:

Once Google launched custom affinity audiences to provide advertisers a control over audience targeting decisions on the display network. This launch solves the regular issue with Google AdWords affinity audiences. You can create a specific audience list using free-form interest entered as a keyword.

Setting the customer affinity audience targeting on Adwords Display campaign
Targeting -> Interests & Remarketing -> Custom Affinity -> New Custom Affinity

Six Benefits of Internet Marketing

remarketing for brand

Lower Barrier

Anyone who wants to become an entrepreneur can easily promote their business and become an entrepreneur through internet marketing. Internet marketing is most important to make customers to purchase the product. The number of users is increasing day by day in social media. So the marketing on the internet has made the entrepreneur to succeed in the Business.

Internet Marketing Reach

Convenience Reach

It is easy to reach the customers. By Internet marketing, you can get rid of reaching your customer. Normally if you want to sell some products, you should go for outlet or something to sell your products. Instead, you can sell your product in internet marketing. For doing exports you need distributors or someone, but here you can do exports without any middleman. There is a technique called localization. If you want to sell your product internationally, then you should see the local market in those countries, then only you have to internet marketing in those areas. The localization includes translation, product modification etc., in the local market. This is also a study of local market regulation.

Cost

Cost-benefit is one of the advantages of internet marketing. It cuts your cost of marketing with the profit of promoting. Normally you will do marketing with the help of physical retailers outlet. They will cost you some amount and you have to pay for it. But in the internet marketing, the total cost is reduced and you can itself promote the products without any distributor. Rental and maintenance cost is not required. There is no need to purchase any product and keep on display. You can always keep your inventory cost low, by purchasing the stock online.

Marketing Cost

Personalisation

You should have the report of purchasing history and preferences of customers. According to that, you can give some personalized offers to your customers. You can track the website and product information, where a number of visitors are visited. With this information also you can give offers. Improve the value of sales by customers.

Relationships

The Internet is the best platform for building a relationship with customers. Through the website, you can chat with customers and get their queries and review. If you get more positive reviews your site and products can be ranked in the top position. You can thank customers and can have regular follow up with the customer to have a good relationship.

Internet Marketing Success

Social

If you get more customers in social media, it indirectly denotes that you are traveling in the success path. Also it help you a lot in increasing the traffic and brand awareness as well.

5 SEO Tips to Drive Traffic to Your Blog

boost your traffic

When you write the blog and it is in finishing stage, then you must optimise and customise the content before publishing. Content marketing is the most important thing. When you write article, the content should be informative. When you find some blogs in the web site, click on that and try to involve in that. Here the SEO comes and their job is to rank your site on the top of search results with some good quality of content. SEO will help you to get involved with the right customer. Here are some important tips that SEO will drive traffic to your blog.

  1. Create an Engaging Title
    The content making is the most important in a website. With the title itself you should engage your customer. The content need not be dramatic or creative. Even though many sites have creative titles but they are not attractive and many customers are not engaged with it. So the title of the content can be simple and crispy, but the ultimate goal is to engage the customer.
    article title
  2. Include 1/2 Keywords or Phrases
    You should mainly focus on the keyword usage. When you concentrate on optimising the blog, the keyword usage must be checked in a proper way. If the content is good and defined then keyword stuffing becomes automated. You can add phrases or keywords in some of the blogs. Once the user search for something, then particular text will be highlighted in the search results.
    keywords in seo
  3. Add a High Quality Photo
    When you add a photo, the content of the page might get reduced, but the good quality photo should explain lots of things. Choose the high definition picture and these picture should be related to blog topic. Avoid irrelevant pictures. Many pictures might be available in FB, twitter, etc., and while choosing consider these social medias. When you post some photos, be sure that they are royalty free to use it.
  4. Link to relevant Articles or Webpages
    Link the blog to your website, this will help you get more customers. You can link your articles with other articles only if the content is relevant. Don’t link your article with other random articles which will not provide any values.
    relevant articles
  5. Draft an Enticing Meta Description
    Even if you don’t draft you meta description, it will results in search engine. If you write your article very well, you can entice your data, which will give you results in search engine.
    Effective description

5 Digital Marketing Strategy for Your Business

proper time

According to detailed study, 46% of brands around the globe don’t have digital marketing, 16% of brands have digital marketing but, they are not developed. If you have the idea of growing your business and innovating to the globe, digital marketing is the best solution. There are some steps given below for the powerful digital marketing strategy. You can follow these for successful business.

1. Try to Understand What is the Objective or Goal

Set your Mission: First of all define your objective of the business. Objective is very important for all business. You can ask question to yourselves such as what is the objective of the business? If you have the answer you can proceed with the next step or else first set the goal. Then relate your goal to mission of the business. This will make you successful in your business.

set proper goals

Set and Measure your KPI’s: KPI’s will be specific, search and identify them. Try to find the past digital marketing strategy,  that will help you to find and set current and future digital marketing strategy. There are many methods for identifying Key Performance Indicator such as Google analytics, social media etc., There are some templates are also available in the internet which will help you to find the Key Performance Indicators for implementing Digital marketing strategy.

2. Analyse your Past

You can learn from experience. First, choose the right time to analyse. Then think and analyse the past failure and success of the digital marketing in your business. This will help you to find the KPI’s easily. Google benchmarking reports might help you in this. It is mandatory to analyse the competitors strategy also. For this you can use spreadsheet in online select the key words which they are using the most and then compare with yours.  Frequently ask questions for yourself about analysis.

analysis

3. Remember whom you are talking to:

Try to take your planning to the right people. But usually happens, some digital marketer may try to forget those while setting key performance indicator. Generally start with basics, try to find the demographic details of the target customer. Then try to find their problems. Then try to know their emotional desires, goals and targets.

4. Stick to your budget:

First, set the over all budget. Then see past data and fix the budget. Then take decision about paying for promotion. If you want to pay then decide for budget. If it doesn’t work properly then change the budget allocation.

marketing budget

5. Make a plan:

Try to create your own calendars. High light the important and targeted campaigns. Try to indicate and report the channels for the campaign. Continuous Analysis and change in campaign will help you a lot to make the campaign more effective.

Effective Ways to Speed Up Your Website

website

Mobile SEO is the best alternative for page ranking. If you want your page or site to be accessible faster, your page should be ranked at the top. Google also announced that page speed is based on mobile first index. There are many ways to improve the speed of the page. Some of them are discussed below.

Power

You can do whatever you want like speeding up the site. When you increase the power your loading speed will get increased. Every people in the world love faster accessible internet. Search engines and SEO has major part in that. Google provides a wonderful tool called Google’s page speed insight tool, for page ranking. There are some steps to follow for best ranking of your site. Look at the size of the page, Images should be optimized, remove unwanted ads, Keep only few external scripts and also compress the code.

accelerated mobile page

 

Activate AMP on your pages

AMP is Google’s one of the projects. It is mainly meant for boosting up your speed of the site. The implementation of this tool is somewhat difficult. Though it has this disadvantage, it has some advantages too. It gives you faster access of your mobile site. AMP is for boosting your site not for ranking a site, but soon it might come to that condition.

SSL by ClickDo

Use HTTPS

Through internet only you can bring your page to the top ranking position. Many technologies in the internet have bought some underlying techniques to the top. One of them is HTTP2. Previously we used HTTPS, to optimize the performance of the website but HTTP2 is used nowadays.

Switch to PHP7

As I have seen, today many people are using WordPress and it is because of easy site creation and user friendly UI. It is somewhat difficult to shift people working from WordPress to PHP7. But this has more technology advantage than any other website creating site. In the PHP itself, PHP5.2 PHP5.3 is unsafe and unsupported versions. When you shift from other website creating sites to PHP7, it will boost up your site.

website optimization

General optimizations

Optimization is the path for ranking your site on the top of the page. You can use CDN for optimization. Use a cache Plugin to keep your all static part of the site in a page. And also optimize the images so it will save the size of a web page. Optimize the code. These general optimizations might help you to rank and boost your site on top of the page.

Critical rendering path

Critical path rendering mainly done through CSS and JavaScript. When you have more content then your content will be blocked or it will work slowly. So clear all those obstacles and keep path free.

Always work on your page speed: Page speed is the important criteria. Keep tracking on it. Install some page speed apps, so that you can get regular updates.

Google’s New Search Console is Missing Data

google search console

Google Webmaster allows the site administrator to the indexing status of a website and to optimize the visibility among the search engines. You can submit the latest released posts, pages or the sitemap using the Search Console. You just need to signup with your gmail account and want to verify the website by placing a piece of code. Google webmaster tools is rebranded as the Google Search Console by the year 2015.

Recent help document release by Google explained about “Why reports are missing in new Search Console”and the two main reasons were provided by them as mentioned below.

Google search console beta

1. Migration is Not Yet Completed

Recently, Google releases their latest version of Google Search Console which is a Beta Version. Most of the users complaining that they were not able to find the information as in the previous version of Search Console. As the beta version is released for all the users, the migration part is not yet completed.

As the size of data is keep on increasing, it is important to update the interface as well. Because showing the same for all kind of datas is not a suitable way. Migrating the content from one version to other without any proper planning may collapse the system. So they migrating the features one after other to make the things smooth and positive.

new search console

2. Looking for a Better to Present the Data

Every report will not be migrated same as that in the previous version. There may be some improvement to visualize the data in better way. Also we can expect some different datas may be grouped together to form a new report. If you were unable to find some data in the Search Console Beta Version, then the users were suggested to use the Classic Search Console.

When  it comes to data, representation is very much important. Change is what the user likes and also it must provide something different than the previous one. Giving a positive change will attract the users and also it will help them to visualize the things.

Google assured that they will not stop showing important search console data for the users. As you have options to switch between the Beta Version and the classic search console, the data’s won’t get missed.

Why Search Engines Algorithms were Updated Frequently?

search engine optimization

What is Search Engine?

Search Engine is the programmed device which is designed to find the information over World Wide Web. The results provided by the Search Engine will appear as a list and the page is said to be as Search Engine Result Page. The results were identified and prioritized to show as a list based on various factors. The information available over the web may be of any type. It may contain the webpages, Images, Videos and other types of files or documents. At every particular time the search Engine bots like Google Bot will crawl to index the relevant content over the web.

search engine algorithm updates

Search Engine Algorithm

The Algorithm of Search Engine is designed in a fashion such that it lists the Web Pages in the Search Engine Result Page by considering various factors. The need of a search engine is to provide the details for which we search. So to provide more relevant results the search engines were considering few factors and based on which the web pages are ranked on search results.

The factors that is considered to rank a website over the search results is also said to be as SEO Factors. SEO – Search Engine Optimization is the way of optimizing a webpage based on Search Engine to rank in top of search results. Here the optimization will takes place by considering the factors based on which the websites were listed on the Search results. No one knows the entire factors based on which the search engines index and rank a site. But based on some research and practical analysis, people found some important factors and they mentioning it as the SEO factors.

Indexing and Ranking your webpage is the difficult task, but you can hide the webpages from the search engine bots. To hide the webpage you can add the meta tag ( <meta name=”Googlebot” content=”nofollow” /> )orelse you can alter the robots.txt file.

search engine algorithm

Search Engine Algorithm Updates

Once the Webmasters identifies the most important factor consider to rank a webpage, they will stuff keywords on that particular section. For example: Search Engines were considering the Meta Description as important factor and so the people started stuffing the description with the keywords. This won’t make any sense and so an update is released to overcome these things. So the search engine algorithms were updated to provide the most relevant results for the users.

People started depending more on search engines and that’s the reason the update is required to satisfy everyone. Recent news from Google is that the Mobile Speed will be considered as the ranking factor. The reason behind this announcement is, most of the searches were made through mobile devices. So by ranking the webpage which is relevant and loading so quick will satisfy the users who search for it.

Every Product will be targeted and altered based on the requirements of the people.