Tag: google

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How to Create Links for Customers to Write Review in Google?

clickdo review

Getting Positive Review from a Customer in Google My Business is not an easy Task but it is very much valuable to have more positive reviews. Google also having certain rules to publish the reviews and if you post multiple reviews from the same ip, then it will be tracked and removed. There are various rules and reasons for removal of reviews from Google My Business.

How Will You Guide Your Customer to Add Review for Your Business?

Normally, to get review from a customer we will request them to search for your Business in and to give some positive feedbacks. Sometimes, customer can’t reach the exact place to post the review and they will ignore it with reasons. So the business will lose some valuable review. But just think, if you can share an URL and while clicking the url, if the person directly landing on review page then it make the job more easier. Just follow the simple steps explained below to share the Customized Review URL to get Reviews from the Clients.

Create Link for Customer Reviews

placeid lookup tool

  • In “Enter a Location Area” – enter your Business Address.
  • Click on the Business Appears in the Place ID Lookup tool.
  • In top you will see some option like “Place ID”.

place id

write a review

  • When a Customer click on the link, they will directly redirected to Google Reviews of your Business.

Create the customized url for your business and increase the reviews for your business.

Pogo-Sticking: How To Avoid The Pogo-Sticking Effect?

pogo sticking effect in google

The Pogo Sticking Effect:

Pogo Sticking is the term used to define the user behavior of going back and forth in the search result. That is when the user searches for any search term in Google and visits the web page by clicking the link on the SERP and if the user finds that there is no useful content on the site, he/she will immediately click the back button and will return to SERP and will look for another webpage to satisfy their information needs. This user behavior of leaving the web page immediately after visiting is called as a pogo-sticking effect. This is also recorded in the Google Analytics as bounce rate.

google pogo sticking effect

What Google Does With Pogo Sticking Effect:

Google really wants the users to engage with the website in which the useful content is present. Google tries to provide the users with the most relevant results on the SERP for their search queries. Hence the site with high bounce rate will be considered as the webpage with the irrelevant content and will result in the poor rankings.

google pogo sticking

How To Save Your Site From Pogo Sticking Effect?

As an SEO Expert, you should be aware of the keyword terms which drives more traffic to your website. Next, you should analyze whether your website has the relevant content with respect to the search terms. If not, Optimize the content in your site based on the terms which drive more traffic to your website.

Thus Google in recent days started using the user’s behavior on the SERP to modify the rankings of the existing web pages. As an SEO Consultant, you should focus to engage the users with your website and make them to spend some time on your website. This will help you to improve the rankings on the SERP.

pogo sticking effect google

That is when the user clicks on the first link and leaves the web page immediately after noticing that there is no useful content on the website. Then immediately if the user visits any other page on the SERP, say the fifth link and spends some time there. Then Google will think that there is more useful content on the web page in the fifth link and will give a rank boost to that page.

Google Search Update On Featured Snippets for Multi-Intent Queries

search result updates by google

Google is keep on updating its Algorithm, User Interface, Search Features, Display Strategies and so on. Everything is to provide the best and to capture most of the audience. Few months back, I read some article about Search Engine Growth and there i could see some positive growth of other search engines with a small drop in Google. During that time, i thought that the Google Search Engine is losing its marketing. But now with their latest updates, they just providing the users what they want.

google search update

Featured Snippets for Multi-Intent Queries

Featured Snippets for Multi-Intent Queries is the recent update release by Google. Also, the Multi-Intent Queries were not visible for every search query. It is shown for specific search results based on the availability over the search network. Some of the multifaceted snippets were available over the web which is shared over twitter and other social medias as well.

Featured Snippets for Multi-Intent Queries

Featured Snippet will Reduce Organic Results?

Due to various frequent updates, Everyone is thinking about the Organic Search Results. As Featured Snippet is just an additional feature added to the search engine result page, it won’t reduce the count of Organic Search Results. But the only disadvantage because of featured snippets were, the user will not engage with the remaining results. Because if you are searching for an information and it is available in top with a short brief then you won’t look into other websites.

Google Featured Update

How Google Search Organizes Information?

local search results

Before every search, the web crawlers will gather information from millions of websites over the web and will organize it in a search index.

Search Fundamentals

The websites were identified by the search program called Crawlers. The Crawlers will start initially with few web pages and later by passing through the links present in those web pages it will index the millions of web pages over the web. The webpages will be identified by crawler through the past crawls or through sitemap provided by the site owners.

It will pay special attention when the new site is becoming an existing sites and dead links. The program itself will decide how many pages to crawl and to fetch the pages from each site. Google offers you the full control about your website through Webmaster Console. Through which you can take control of the crawling status off your site.

Google Search Tags

Also you can hide the web pages from google crawler by updating it through robots.txt file. One important thing about this is, Google won’t accept payment to index or to increase the rank of any websites. Google Search Results is completely organic without any influence through money.

Google allows you to advertise your ads in search results but it is completely different from organic results. There are various rules for the ads that is to be shown in Search Results or through Display Network. After some deep analysis, Google have restricted from using few words as Search Content.

Identify Exact Results

Web is like a growing tree, where the websites will get increased gradually like a leaves in it. The special software called web crawlers which is used to identify the publicly available web pages over the web. Normally, the crawler identifies a particular website and will jump to another webpage through the links present in the website.

Once the crawler identifies a web page, it will render all the information present in the webpage and will be stored based on the keywords. Once the user searches for a keyword, then it will be identifying the exact search results by various comparisons like the number of times the keyword present in the webpage, presence of synonyms for the particular keyword, the number of webpages pointing to the particular webpage for that keyword and so on. These things were considered to be the ranking factors as well.

Google Drops Support for News Meta Keywords Tag

No More Support for news meta keyword

Google has dropped its support for News Meta Keywords Tag without any announcements. In 2012, Google introduced the News Meta Keywords Tag for the news publishers which is like adding keywords for normal blogs & posts.

As Google didn’t update anything about the Drop of News Meta Keywords, news publishers were still concentrating on that. In recent article by Search Engine Land mentioned that, they were not aware about the Drop of News Meta Keywords Tag and they were using it still now.

GOOGLE DROPS SUPPORT FOR NEWS META KEYWORDS TAG

In Twitter, Joost de Valk who is the CEO and founder of Yoast has raised a question to John Mueller – Webmaster Trends Analyst at Google. 

Then it is confirmed by Mueller as, Google Stopped support for News Meta Keywords and it won’t affect the site contains News Meta Keywords. Keeping On Page is good but they won’t consider it for News Blogs is the exact point.

As per their tweet, it is confirmed that Google just stopped considering it as a ranking signal and we don’t want to remove the keywords that we used in the past. Also as it is not a ranking signal, we don’t want to use it in future.

Every news publishers were interested in resulting their article in top of Google News to get more visitors & followers as well. So they were very much concentrated in SEO to rank their News Articles. As Google Stops the Support or Not considering it as a ranking signal, then they don’t need to mention the keywords tag in their news article.

google news meta keyword

Also result of an analysis indicated that only few people were making use of Meta Keywords Tag for news content. So considering it as a ranking signal won’t give you the best results.

On Dec 2012, Article about Google Meta Keyword Tag by Search Engine Land says that only 5% of the News publishers were using the News Meta Keywords Tag.

Google Chrome Extensions Brings Back ‘View Image’ Buttons in Image Search

Google Image Search with view image option

Google Chrome is one of the very popular browser used by most of the people same like Google Search Engine. Google Chrome is not a dominating Browser like Google Search Engine, but it stays strong with their user friendly appearance.

Comparing to other browsers, Google Chrome is have more advantages like Loading the Browser very fast and gives more flexibility for the users. What people likes more is the fastest one and chrome stand on its way.

In Google Image Search, you can search for a image by uploading a image, or through voice or phrases. After identifying the exact image we will be downloading it, to use it somewhere else.

google image search

Latest Search Engine Update by Google

In recent days, Google is updating its search engine algorithms and user interface to upgrade the system to next level. And removal of “View Image” option is one of the major update which affects most of the users. In previous days if you are searching for an image, then you can click on it to view the options like View Image, share, and visit page. But now it’s completely changes as Visit and Share.

Google Image Search without view image option

This also secured the image from other people through this effective update. A person cannot view the image in original size to make use of it.

Also you can see some words below the image, which is all about Copyright information of the image. These changes makes the Image Search looks new and updated.

New Chrome Extension

New Chrome Extensions has been launched and after installing those, it will show “view image” option in Chrome Browsers. This gives lot of freedom for the users to download the original image from the particular webpage.

Google Image Search with view image option

By knowing the exact need of the particular customization, the developers have created the extensions to revert back those changes to live again. One of the Chrome Extension is “View Image“.

Google Drops Quick Links From Google Search App

google quick links

Nowadays Google is keep on updating their tools and applications to bring some positive change. Quick Links is one of the latest feature which is removed from the Google Search Application.

If you are using Android Mobile then you must come across it at least once. I am not sure it have created some positive impact but it acts as a short links to your favourites. As people started searching for their favourite things directly, Quick Links doesn’t create any positive impact among the people.

google quick links

Some of the things listed in the Quick Links are

  • Weather
  • Dining
  • Entertainment
  • Sports and so on.

Why Quick Links Removed from Google Search?

Most of the People didn’t use Quick Links“is the Simple reason for Removal of Quick links from Google Search Application. If particular thing is used by more people or if people is showing some interest over it, then it’s the responsibility of the creator to optimize it and to update it to next level. But if something is not effective for the people and if suppose it is not used by wide range of people then they must replace something which makes the people more comfortable.

Google removed quick links

Official news from the Google is that, they removed quick links intentionally and it is not a bug. He also mentioned that “Quick link is removed and new feed experience is launched for the search app which makes it easier to discover”.

Google Quick links removed

Most of the people were not aware about the feature “Quick Links” as they didn’t make use of it. Also Google’s analysis will have some strong data about the usage of the particular feature and that might be the reason behind the removal of Quick Links from the Google Search Application.

Unable to Upload Video in Business Listing – Google My Business

Google My Business Error Fixed

Google My Business

The Importance of Listing your business in Google My Business is keep on increasing day by day due to its preference over the web. If a person searches for a business over the web or maps, the Business Listing will be shown on the top. Ranking in Google My Business gives some confidence and trust about the Business among the people.

Nowadays the Business listing results were shown in top among the organic and paid search results. The Structure of Search Engine Result Page is looking like Google My Business Listings, Paid Search Results and Organic Results. Because of this the Value and traffic of an Organic Search Results was reduced a lot.

google business listing

Upload Video Option

Last Week(Jan – 2018) Google Launched its new feature “Upload Video Option” in Google My Business. But there are various problems faced by the people while uploading Videos in Google My Business Listing.

They were not able to upload Videos even though if the Video follows all the conditions suggested by Google. Some of them are

  • The Maximum Video Size must be 30 seconds.
  • Video will be processed to live within 24 hours.
  • Your customers can also post the Videos.

 

Google My Business Bug – Confirmed & Solved

Most of the people faced difficulty in uploading the video in Google My Business. Everyone were in thought that there is something wrong with their video and that’s the reason it is not getting uploaded.

Google confirmed that it is a Bug and they rectified it as well. Also the videos were getting processed to live within minutes & seconds. But as per their release, the video processing and uploads will take 24 hours to become live. So if you faced any difficulties in uploading the video in previous days, you can try this option now.

If you are a Business Person, then you can prefer the SEO Experts who can Manage all your Business listing accounts to rank your business listing as No.1 to increase your sales organically. The ranking is not only to increase the traffic or leads, it will give some good trust on your business as well.

Understanding Average Position In AdWords

If you are spending lots of time on PPC, then it is important to understand an essential metric called Average position. Average position is an average of where your ad lands on the Search Engine. It is also important to maintain your Average Ad Position.

What is Average Position:

Before digging in, let us break down the actual definition. Ad Position is a score given by Google, which is calculated based on your bid and quality score. This method allows Google to reward advertisers with a good position because of ad quality, landing pages, and keywords. Ad Position is not only based on the high bid, but bid is also one of the important factors.

google ppc

According to Google’s Ad Position definition, Ad Position is “A statistic that illustrates how your ad ranks against other ads”.

Ad Rank determine which order the Google Ad Appears as Follows:
Avg Position from a 1-4 mean, your ad is on the First page of Google.
“1.0, 1.2 or 2.3” means ad position in top “1 & 2”
Even, Average position means your ad position is weighted by a number of impressions you get. If you get a number of impressions there may be an increase in your Ad position.

Why AD Position Important:

When your ad position is more than 4, than your ad may be visible on the 2nd page of Google. When your ad is on the second page, you may not get any clicks or impression. No people will see your ad. Hence it is important for every advertiser to maintain the average ad position. When you have good ad Position, you may get more impression. Even you can increase your ROI.

ppc adwords

Analyze Your Ad Position:

To examine your average AD position, select a single day, then navigate to Dimensions Tab, and select segment by “Hour of the Day”. It’s also important to draw in “Search Impression Share”. Pulling in this data will enable you to see what average position you were in throughout the day.

Once you have picked in those columns, it shows how many times a day was you actually in your average position. You may also find, in what position you are profitable. This will vary from campaign to campaign but at least this will give you a start to seeing what’s really going on behind the avg. position curtain and help you better optimize your campaigns.