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Disadvantages of using WordPress Plugins in Your Website

wordpress plugins

WordPress is known for building websites and it also known as Content Management System. Building websites in this content management system is more feasible and reliable and it is easy for everyone. Creation of websites in WordPress is more efficient and user friendly. This gives us to create websites virtually with more themes, plugins and tools.

What is a Plugin?

It is nothing but software, which has many functions that can be fixed to the WordPress websites. It helps us to add many new features and functionalities. These plugins are written in PHP programming language and it is integrated to the WordPress. The most commonly used plugins are, All in one SEO, Wordfence security, Redirection and Bloom.disadvantage of wordpress plugins

Benefits of using plugins:

  1. It will make your website more user-friendly.
  2. It will help us to add more new features to the site and also you can add whatever you want in that site.
  3. You can integrate the features without working on the codes.

Disadvantages of using more plugins:

When you use wordpress plugins limitedly, it will give more benefits. But if you use more plugins there are many disadvantages. If you use more plugins in a site more than a limit, then loading of your site might get delayed, might get crashed or there may be some security issues. Below are some disadvantages,

wordpress plugins disadvantages

Performance of website: when you add plugins to your site, it will add PHP, JavaScript and other files to your website which might results in lowering the performance of the website.

Security problems: Not all plugins are good for your website. Some plugins might cause dangerous issues to your website. They may not be properly coded or codes will not be in encrypted form or it might not be updated for a long period of time. Using low level versions might result in security issues. This makes easier to hack the websites.

Website crash: One of benefit is, you can add more plugins to your website. But that is also a disadvantage if you go more than a limit. If you use, more conflicts might occur between the plugins and finally it might get crashed.

wordfence wordpress security

You can overcome these disadvantages by following the below techniques:

  1. Use only limited number of plugins. Avoid unwanted plugins.
  2. If you don’t need some plugins please do uninstall.
  3. Some plugins might be inactive in your site, take a look and remove those plugins.
  4. Always keep your plugins updated, so that you might avoid some security issues and escape from hacking.

Important Tips for Effective Link Building

digital marketing

Linking – Pointing another webpage from a webpage by placing the URL over a text or a naked URL in a webpage. Based on the way of linking it is classified as a link with Anchor Text and Naked URL. It is one type of classification and based on the webpage links it is classified as Internal Links and External Links.

Internal Linking – Linking to a webpage in a domain from a webpage within the same domain is termed as a Internal Linking. For Example: If am pointing Our Team Page in ClickDo(https://www.clickdo.in/our-team/) from the Home Page (https://www.clickdo.in) then it is said to be internal linking.

Proper Internal linking will help to build a website structure which will get reflected in the Search Results. Our domain will appear with the sitelinks which looks like a most trusted website.

sitelinks

External Linking – Linking to a webpage in a domain from a webpage in other domain is termed as External Linking. For Example: If a link is pointing the home page (https://www.clickdo.in) from other domains like   pinterest(https://in.pinterest.com/) then it is said to be a external link.

In terms of linking, Building the internal links is so easy task because it is just building the links within our website. If we increase the number of pages and started building links then the number of internal linking will be too high and too good. But building the external links is not an easy task, because external links were too worthy to get from a high quality sites.

digital marketing in india

How the Quality of a link is measured?

Quality of a link is measured by the domain and page authority of that domain. For a domain a term used to measured the quality is Domain Authority (DA) and for a web page it is termed as Page Authority (PA). Both the Domain Authority and Page Authority won’t be the same. It is important to check the page authority of a webpage from where we get the link to our webpage.

Importance of Anchor Text

In both Internal linking and External linking, anchor text plays a vital role. A clickable text with hyperlink is termed as the anchor text. Using the relevant words based on the target page will helps in ranking a webpage. So make sure anchor texts will have the keywords to increase the relevancy and trust of a webpage for better ranking.

How to Use Facebook For Business?

facebook remarketing technique

FacebookFacebook is one of the social media where people like to spend most of their time. As Facebook users were started increasing gradually and in India most of the people were started using multiple Facebook accounts using the different mobile number and Email Address. Facebook acts as a personal profile and people started using it in a different way. In recent days due to misuse of Facebook, there are many damages happened in the country.

Why Business People Targets Facebook?

Business people will promote their business in an effective manner. They will target the place where most of the people will be present at the same time and at that place they will do marketing for their business. Likewise in India, most of the people got addicted to Facebook and some of them became regular users of Facebook for various reasons. There are various groups which the unity of people for various reasons like Bank examinations, Job Offer, Information sharing, sharing knowledge, Discussion and so on. Also, People can use Facebook for all sort of things which they like. So to target broad audienfacebook remarketingce through a single medium, the Business people started promoting their business on Facebook.

Different Types of Promotion

There are different types of promotion in Facebook and some of them are Organic Reach, Targeted Marketing, and Remarketing. Organic Reach can be achieved through posting it in groups, pages or through shares. Targeted Marketing in which the Ads Campaign will be created and allowed to set the target audience with various factors like Interests, age, demographics, current education and so on. This helps to focus the people on a particular category or the person who may be in need of this. So it helps to make the conversions happen. Another type of Facebook promotion is the Facebook Remarketing.

Facebook Remarketing

Are you tired of waiting for Customers or conversions through Paid or Organic Ranking? Even though there are a number of visitors to your site but there is no conversion? Then it may be due to few minor problems which affect the business a lot. The problem may be one of the following.

  • The Website may rank in the top for irrelevant keywords.
  • The web page may consist of irrelevant content.
  • Webpage may not have proper information about the service or product
  • People may feel your price as high.

digital marketing india
These things may happen due to internal issues and it can be resolved by the Administrator. But Even though there is a number of visitors with all the above properly then it may be due to oscillation or brand awareness. To make those conversions happen we use the technique called Facebook Remarketing. By Integrating the Facebook pixel in our website, the Facebook will collect the user details of the visitors to promote the business to the targeted audience. So by promoting special offers or special discounts will help the people to choose the best one at an affordable price. By projecting our ads in front of their eyes will create a trust and brand awareness among the people even if he is not interested in now. But once he is in the thought of doing it then the company will come to his mind. This helps the business people to make the conversions through effective Facebook Remarketing.