Tag: digital marketing

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Pillars of Digital Marketing Strategy

pillars of digital marketing

As everyone started depending on Online to satisfy their needs, business owners also started targeting the customers online. It is very much important to get more traffic to your website and also at the same time, it is more important to convert most of your visitors into customers. Also, there are some important pillars of Digital Marketing Strategies that will help your business.

Important Pillars of Digital Marketing Strategies

Company Website

Every Business must have a website to boost and promote online because a Business website is a base and only way to make more conversions. People must have some trust in your business to order the Product or Services online.

pillars of digital marketing

The company website will create some positive trust and a clear understanding of your business. Your website must have all the information about your business to make a positive decision about the purchase. I suppose your website doesn’t have content like this, then first make sure this is sorted for better growth.

Reliable Hosting & Attractive Website will help your business to promote online.

Business Blog

Every Business website must have a blog on it. It is very much important to have a Blog that shows your technical knowledge and stuffs to the external world. Most of the time, the site traffic and conversion depend on the Blog content. Content is the King and it helps a lot in making more conversions.

update the blogs seo

If a user is searching for some queries or clarification online, then we should leave them to go out of our website.  Solutions for every problem and ad query must be available on our website and it is another important reason to have a business Blog.

Social Media Accounts

Social Media is influencing search and brand awareness as well. Also, social media is considered one of the biggest game-changers in branding and advertising. It allows your product or content to reach the person in different parts of the world.

good reach in social media

Some of the influencing social media platforms include Facebook, Reddit, Quora, Twitter, and so on. Recent research about social media has proved that, when compared to Google, Facebook has more search volume regarding the events.

Paid Advertising over Social Media

Social Media is the place where people used to spend most of their time. Because gathering all kinds of information, news, and entertainment in a single place. So chasing the people over social media gives your business a strong Brand Awareness and this registers your business in people’s minds as well.

Promoting over Social Media helps your business to reach a large audience within your limited budget.

Pay Per Click Advertising

It is one of the AdWords strategies using which you can rank your website at top of search results. PPC is expanded as Pay-Per-Click Advertising, where we used to pay Google based on the number of clicks. Getting your website on top of Search Results organically will take some time but through PPC advertising you can easily place your website on top.

google ppc advertising

But when it comes to PPC Advertising, you must optimize your Ads (Advertisements) based on various things like Ad Quality, Quality Score, Ad Relevance, and so on.

Display Advertising

You can target your website visitors through remarketing. In Google, remarketing can be done through Display Advertising. In Display Advertising, you can create dynamic advertising or through uploading images. As we know Images talks more when compared to texts, it is more important to target your website visitors through Display Advertising.

Google Display NetworkHow many main pillars of digital marketing?

For anyone who wants to learn digital marketing, they want to know how many main pillars of digital marketing are there to be learned? Website, Blogging, Social Media, and Paid Advertising are major pillars of digital marketing. If you deep dive into digital marketing, the pillars will get widen like content marketing, digital public relation, email marketing, affiliate marketing, video/audio marketing, and it goes on as the digital industry evolves every single day.

Six Benefits of Internet Marketing Today

remarketing for brand

Lower Barrier

Anyone who wants to become an entrepreneur can easily promote their business and become an entrepreneur through internet marketing. Internet marketing is most important to make customers purchase the product. The number of users is increasing day by day in social media. So the marketing on the internet has made the entrepreneur succeed in the Business.

Internet Marketing Reach

Convenience Reach

It is easy to reach the customers. By Internet marketing, you can get rid of reaching your customer. Normally if you want to sell some products, you should go for outlet or something to sell your products. Instead, you can sell your product in internet marketing. For doing exports you need distributors or someone, but here you can do exports without any middleman. There is a technique called localization.

If you want to sell your product internationally, then you should see the local market in those countries, then only you have to internet marketing in those areas. The localization includes translation, product modification, etc., in the local market. This is also a study of local market regulation.

Cost

Cost-benefit is one of the benefits of internet marketing. It cuts your cost of marketing with the profit of promoting. Normally you will do marketing with the help of a physical retailer’s outlet. They will cost you some amount and you have to pay for it. But in internet marketing, the total cost is reduced and you can promote the products without any distributor.

Rental and maintenance cost is not required. There is no need to purchase any product and keep it on display. You can always keep your inventory cost low, by purchasing the stock online.

Marketing Cost

Personalization

You should have a report of purchasing history and preferences of customers. According to that, you can give some personalized offers to your customers. You can track the website and product information, where a number of visitors are visited. With this information also you can give offers. Improve the value of sales by customers.

Relationships

The Internet is the best platform for building a relationship with customers. Through the website, you can chat with customers and get their queries and review. If you get more positive reviews your site and products can be ranked in the top position. You can thank customers and can have regular follow up with the customer to have a good relationship.

Internet Marketing Success

Social

If you get more customers on social media, it indirectly denotes that you are traveling on the success path. Also, it helps you a lot in increasing the traffic and brand awareness as well.

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Advantages Of Digital Marketing

digital marketing in india 2018

Nowadays, everyone seems to be talking about digital marketing Services. So what is Digital Marketing? Sometimes digital marketing is also known as online marketing or internet marketing. It is a broad term that allows you to market your products and services using digital technologies, mainly on the internet. Digital marketing provides businesses to market at a reasonable price, unlike TV or print marketing.

digital marketing in india

Why Digital Marketing?

Digital marketing has changed people’s perspectives towards marketing. To put it simply, it helps you to reach more customers, gives them more convenient options to choose from, and in turn increases your profits.

As users grow online, it is important that business people also grow their business online. In this competitive world, being a successful business person is not that easy, hence understanding the marketing strategies is very important for every business people.

Advantages Of Digital Marketing

How Will It Help Your Business?

Once people know about the product that you are selling or your business and if they like your product or business, they will, in turn, share it with their friends via social media and other mediums. That would, in turn, benefit you in terms of more visits and earnings.

Advantages of Digital Marketing:

The main advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. It also increases your brand loyalty and drives online sales.

Increase in traffic: When your traffic increase, your ROI also increase. It is important that you understand the marketing strategies to increase traffic. Online marketing is the future of business, hence we have to be more updated on marketing strategies to be successful.

digital marketing

Grow Brand Awareness: Brand awareness is more important to reach people. Hence, making your brand a reach help every business people a reputation. Making your brand a sign for every person is important.

Increase in revenue: Giving proper information to people and making them aware of your business gives your brand a reputation. Reach people with correct and proper information and making them satisfied is the success of your business. You earn more ROI with the best reputation.

 

Digital Marketing is highly measurable compared to traditional marketing one since it is controlled and is highly measurable.

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How Digital Marketing Helps Your Business in India?

digital marketing in india

Most of the Business people were targeting their customers online to grow their business and to move to the next level. When it comes to India, people started using the internet due to various rules and regulations. Rather than using the internet with their own interest, they were forced to do it by their requirements.

Digital Marketing plays an important role for the Business in India. As this is the time where we can see some steady increase in the number of people who use the internet and also they will get practiced to use it. Social Media also plays a vital role in bringing people Online.

digital marketing

What is Digital Marketing?

It is the way of marketing the products and services over the web using various Digital Marketing Technologies.  Digital Marketing will mainly take place over the internet and it will include the targets through mobile devices and other digital networks.

Digital Marketing helps to grow the business in two ways. If you are new to the field and you want people to know about your brand or services then you can set up the brand awareness campaign over the Display network or other social media sites. Else if your brand is already more popular among the people and you just want to market your product or services, then you can set the targeted marketing campaigns after proper planning and analysis of your domains.

Digital Marketing

To grow your business or to convert people for your business you must be better than your competitors (People who run a business in your same domain). So if the competitors started doing digital marketing campaigns before your then it is too difficult to recover the game.

That’s the reason you should plan for the better things. Just make a discussion with the Digital Marketing experts and give them some time to know more about your domain. After the complete analysis of your domain and with their previous experience they will provide you with the methods and plans to set up the market for your business.

Read More About the Importance of Digital Marketing.

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Importance Of Digital Marketing For Business

digital marketing

What is Digital Marketing?

Digital Marketing is the method of using online platforms search engines, social media, etc to promote the product or business service. Digital marketing is the strategy to promote the products in online mediums so that the customer can able to view them on mobile phones, computers, etc. The several techniques used in Digital Marketing are SEO [Search Engine Optimization], Social Media Marketing, Pay Per Click Advertising, Facebook Remarketing, Email Marketing, Affiliate Marketing, etc.

Importance of Digital Marketing for Business:

Nowadays people started using online mediums to search for any product or service, instead of visiting the store directly to know about the particular product or service. In this scenario, promoting the business products or services online will bring more quality conversions to the business. People also started using social media platforms more. So social media promotion is the need for all businesses.

Digital Marketing Strategies:

seo

Search Engine Optimization

Search Engine Optimization is the technique used to rank the website or web page organically in top results of Google’s SERP [Search Engine Results Page] for the user searched query. On-page Optimization and Off-page Optimization are the techniques through which the website is ranked organically in top search results. The turnaround time for SEO will be quite high.

Google Adwords

Google Adwords

Google Adwords is the pay-per-click service offered by Google for promoting business in Google Search Engine. The ads are displayed below the search box when the user is searching for any query. Business people need to pay only if their ad is clicked by any user. The business people need not pay for the impressions. Using pay per click services number of conversions can be acquired in quick time. Using Google PPC audience can be targeted based on age, gender, location, etc.

Facebook Remarketing

FacebookFacebook Remarketing is the strategy by which the ads can be particularly targeted to the people who have visited the business website previously. By Facebook Remarketing Custom audience can be targeted based on their interest. By using Facebook remarketing more conversions can be acquired at a quick time at a very low cost. By using Facebook Pixel the number of users visiting the website can be tracked and the ads can be particularly targeted to them.

Advantages Of Digital Marketing:

Importance Of Digital Marketing

Compared to Traditional Marketing, Digital Marketing services will help out in getting more brand outreach. Even small business people can avail of digital marketing services to promote their products or service. The main advantage is that any business can compete with any of its competitors irrespective of the size and the financial strength of the company.

Nowadays building the business online will help out in getting more ROI. Even small business crews started moving towards online, so online promotion for the business services is a must for all. Business people can avail online marketing services from the Best Digital Marketing Company to get more leads or conversions to their Business.

5 Digital Marketing Strategies for Your Business

Digital Marketing Strategies

According to a detailed study, 46% of brands around the globe don’t have digital marketing, 16% of brands have digital marketing but, they are not developed. If you have the idea of growing your business and innovating around the globe, digital marketing is the best solution. There are some steps given below for a powerful digital marketing strategy. You can follow these for a successful business.

5 Digital Marketing Strategies

Digital Marketing Strategies

1. Try to Understand What is the Objective or Goal

Set your Mission: First of all define your objective of the business. The objective is very important for all businesses. You can ask questions to yourselves such as what is the objective of the business? If you have the answer you can proceed with the next step or else first set the goal. Then relate your goal to the mission of the business. This will make you successful in your business.

set proper goals

Set and Measure your KPI’s: KPI’s will be specific, search and identify them. Try to find the past digital marketing strategy,  that will help you to find and set current and future digital marketing strategies. There are many methods for identifying Key Performance Indicators such as google analytics, social media, etc., There are some templates that are also available on the internet which will help you to find the Key Performance Indicators for implementing a digital marketing strategy.

2. Analyse your Past

You can learn from experience. First, choose the right time to analyze. Then think and analyze the past failure and success of digital marketing in your business. This will help you to find the KPI’s easily. Google benchmarking reports might help you in this. It is mandatory to analyze the competitor’s strategy also. For this, you can use the spreadsheet online select the keywords which they are using the most, and then compare with yours, frequently ask questions for yourself about analysis.

analysis

3. Remember whom you are talking to:

Try to take your planning to the right people. But usually happens, some digital marketers may try to forget those while setting key performance indicators. Generally, start with basics, try to find the demographic details of the target customer. Then try to find their problems. Then try to know their emotional desires, goals, and targets.

4. Stick to your budget:

First, set the overall budget. Then see past data and fix the budget. Then take a decision about paying for promotion. If you want to pay then decide on the budget. If it doesn’t work properly then change the budget allocation.

marketing budget

5. Make a plan:

Try to create your own calendars. Highlight the important and targeted campaigns. Try to indicate and report the channels for the campaign. Continuous Analysis and change in the campaign will help you a lot to make the campaign more effective.

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5 SEO Tips to Drive Traffic to Your Blog

SEO Tips to Drive Traffic

When you write the blog and it is in the finishing stage, then you must optimize and customize the content before publishing. Content marketing is the most important thing. When you write an article, the content should be informative. When you find some blogs on the website, click on them and try to involve in them.

5 SEO Tips to Drive Traffic

Here the SEO comes and their job is to rank your site on the top of search results with some good quality of content. SEO will help you to get involved with the right customer. Here are some important tips that SEO will drive traffic to your blog.

SEO Tips to Drive Traffic

1. Create an Engaging Title

Content making is the most important in a website while using SEO to drive visitors to your blog. With the title itself, you should engage your customer. The content need not be dramatic or creative. Even though many sites have creative titles but they are not attractive and many customers are not engaged with them. So the title of the content can be simple and crispy, but the ultimate goal is to engage the customer.

article title

2. Include 1/2 Keywords or Phrases

You should mainly focus on keyword usage. When you concentrate on optimizing the blog, the keyword usage must be checked in a proper way. If the content is good and defined then keyword stuffing becomes automated. You can add phrases or keywords to some of the blogs. Once the user searches for something, then the particular text will be highlighted in the search results.

keywords in seo

3. Add a High-Quality Photo

When you add a photo, the content of the page might get reduced, but a good quality photo should explain lots of things. Choose the high-definition picture and this picture should be related to the blog topic. Avoid irrelevant pictures. Many pictures might be available on FB, Twitter, etc., and while choosing consider these social media. When you post some photos, be sure that they are royalty-free to use it.

4. Link to relevant Articles or Webpages

Link the blog to your website, this will help you get more customers. You can link your articles with other articles only if the content is relevant. Don’t link your article with other random articles which will not provide any value.

relevant articles

5. Draft an Enticing Meta Description

Even if you don’t draft your meta description, it will result in search engines. If you write your article very well, you can entice your data, which will give you results in search engines.

Effective description

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Important Tips for Effective Link Building

Local SEO Strategies

Linking

Pointing another webpage from a webpage by placing the URL over a text or a naked URL in a webpage. Based on the way of linking it is classified as a link with Anchor Text and Naked URL. It is one type of classification and based on the webpage links it is classified as Internal Links and External Links.

Internal Linking

Linking to a webpage in a domain from a webpage within the same domain is termed Internal Linking. For Example: If am pointing Our Team Page in SeekaHost(https://www.seekahost.in/our-team/) from the Home Page (https://www.seekahost.in) then it is said to be internal linking.

Proper Internal linking will help to build a website structure that will get reflected in the Search Results. Our domain will appear with the site links which look like the most trusted website.

Tips for Link Building

External Linking

Linking to a webpage in a domain from a webpage in another domain is termed External Linking. For Example: If a link is pointing to the home page (https://www.seekahost.in) from other domains like Pinterest(https://in.pinterest.com/) then it is said to be an external link.

In terms of linking, Building internal links is so easy task because it is just building the links within our website. If we increase the number of pages and start building links then the number of internal linking will be too high and too good. But building the external links is not an easy task, because external links were too worthy to get from high-quality sites.

Digital-Marketing-in-India

How the Quality of a link is measured?

The quality of a link is measured by the domain and page authority of that domain. For a domain, a term used to measure the quality is Domain Authority (DA) and for a web page, it is termed as Page Authority (PA). Both the Domain Authority and Page Authority won’t be the same. It is important to check the page authority of a webpage from where we get the link to our webpage.

Importance of Anchor Text

In both Internal linking and External linking, anchor text plays a vital role. A clickable text with a hyperlink is termed the anchor text. Using the relevant words based on the target page will help in ranking a webpage. So make sure anchor texts will have the keywords to increase the relevancy and trust of a webpage for better ranking.

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Why Search Engines Algorithms were Updated Frequently?

search engine algorithm

What is a Search Engine?

A search engine is a programmed device that is designed to find the information over World Wide Web. The results provided by the Search Engine will appear as a list and the page is said to be a Search Engine Result Page. The results were identified and prioritized to show as a list based on various factors. The information available over the web may be of any type. It may contain the webpages, Images, Videos, and other types of files or documents. At every particular time, the search engine bots like Google Bot will crawl to index the relevant content over the web.

search engine algorithm updates

Search Engine Algorithm

The Algorithm of Search Engines is designed in a fashion such that it lists the Web Pages in the Search Engine Result Page by considering various factors. The need for a search engine is to provide the details for which we search. So to provide more relevant results the search engines were considering a few factors and based on which the web pages are ranked on search results.

The factors that are considered to rank a website over the search results are also said to be SEO Factors. SEO – Search Engine Optimization is the way of optimizing a webpage based on a Search Engine to rank at top of search results. Here the optimization will take place by considering the factors based on which the websites were listed on the Search results. No one knows the entire factors based on which the search engines index and rank a site. But based on some research and practical analysis, people found some important factors, and they mentioned them as the SEO factors.

Indexing and Ranking your webpage is a difficult task, but you can hide the web pages from the search engine bots. To hide the webpage you can add the meta tag ( <meta name=”Googlebot” content=”nofollow” /> ) or else you can alter the robots.txt file.

search engine algorithm

Search Engine Algorithm Updates

Once the Webmasters identify the most important factor considered to rank a webpage, they will stuff keywords on that particular section. For example, Search Engines were considering the Meta Description as an important factor and so the people started stuffing the description with the keywords. This won’t make any sense and so an update is released to overcome these things. So the search engine algorithms were updated to provide the most relevant results for the users.

People started depending more on search engines and that’s the reason the update is required to satisfy everyone. Recent news from Google is that Mobile Speed will be considered as the ranking factor. The reason behind this announcement is, most of the searches were made through mobile devices. So by ranking the webpage which is relevant and loading so quickly will satisfy the users who search for it.

Every Product will be targeted and altered based on the requirements of the people.

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How Facebook Marketing Grows Your Business?

How Facebook Marketing Grows Business

There are lots of issues running behind the famous & most used social media “Facebook”. Also, everyone knows that each and every action made by the people in social media is tracked and categorized. During the start, people had some fear about it but nowadays these things were known and that’s least bothered.

How Facebook Marketing Grows BusinessFacebook Marketing

The place where the marketer’s target is the place where people spend most of their time. So Facebook is one of the very famous social media, where people used to spend most of their time. Also, Facebook allows business people to target users based on various categories. It also helps in filtering the exact audience that you are looking for.

How Facebook Marketing Grows Business

Business people, there is a separate section called Facebook for Business, where people can add their Facebook page and account details to create and run campaigns with the right target. So targeting the people over Facebook will surely help to grow your business online.

How You Are Getting Ads On Facebook

Analysis & Targets

As you have every option to customize your target audience, you must choose it right and very accurately. As a Business Owner, you must know all about your customers. If you are running a business for a long time, then you may have some customer details in your sales records. Using that, you can prepare and analyze reports like what’s the exact age group of the people who bought your services, whether men or a woman who shows more interest in your brand, and so on. You can target the exact audience with the help of deep analysis.

analysis

Even though if you don’t have enough information in your hand, then you can gather those through some generic campaigns or with the business experience. If you are hiring an Agency to bring you the leads, then the agency will take a couple of days or weeks to identify the potential of your business. They will analyze your audience and they will help you to improve your business through effective marketing strategies.

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