Tag: bounce rate

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How To Reduce The Bounce Rate On The Website & Optimize For Google’s Rank Brain

What is Bounce Rate?

Bounce rate is the important factor in the SEO. When the users visit your site from the Google’s SERP and then if leaves the site without spending much time in the website, then it will result in increasing the bounce rate. In the recent times, Google has started monitoring the users intent on the Search Engines Results Page and rank the websites based on that.

Google algorithm update - optmize for Google's Rank Brain

Google’s Rank Brain Algorithm:

Google’s Rank Brain is the AI which is designed mainly to provide the users with the more relevant search results that they are looking for. Rank Brain algorithm mainly focusses on the user’s activity on the SERP. If the user visits a site by clicking its link on the SERP and then returns to the SERP in a quick time, then Google will think that there is no useful content for the user which they are looking for and hence will drop the ranks on the SERP of that particular web page.

how to reduce bounce rate to optimize for Google's Rankbrain

How to Reduce the Bounce Rate of the Website?

You can reduce the bounce rate of the website by making people to engage more time on the website. For instance, you can add some attractive video about your business to make the users to watch and stay some time on your website. This will ideally reduce the bounce rate of the website. At the same time, if Google finds that people are spending more time on your website, then they will give a rank boost to your website and make them to rank on the first page of the SERP.

optimize for Google's RankBrain

Reduce Bounce Rate & Rank On Top:

Thus this is the simple strategy to follow, just add some media files on your web page and make the users to spend more time on your website. This will reduce your bounce rate and helps you to rank top on Google. As a business people, you can hire an SEO consultant to work on your business website and rank top on the Google to gain more traffic to the website.

Importance of Low Bounce Rate – Latest Search Update

search engine algorithm updates

Indexing and Ranking your website in top of Search Engine Results is not an easy task at all. I am saying this as hard and very difficult because in recent times we can see some search update more than twice in a month. Also recently we faced a major changes in ranking in Search Results due to Search Engine Algorithm Updates. Some of the websites went to top spots and some went back. So it is very much important to update and optimize the website based on the Search Engine Algorithm for better results.

Pogo Sticking Effect

After the recent updates in Search Engine Algorithm, the word that went very popular among the SEO’s & Digital Marketing people were Pogo Sticking Effect. Do you know what it is? normally the users will search using few terms and will enter into a website, if suppose the user is not satisfied with the information provided in the search results, then they will go back to look some other websites listed in the search. So the term used to define the user behavior of going back and forth in the search result is Pogo Sticking Effect.

pogo sticking effect in google

Low Bounce Rate – Latest Search Algorithm Update

Recent Search Update is all about the Pogo Sticking Effect. But normally, it is all about the Bounce Rate of your Web Page or your Website. Because if a user enters into your site and leaves immediately then it is termed as Pogo Sticking Effect and finally it will increase the Bounce Rate of the Particular Website or web page.

google - pogo sticking effect

 Bounce Rate Calculations

Page Level Bounce Rate –  Total Number of Bounces on a Page divided by total number of Entrances on the particular page (Date Range must be same for both the values).

Sitewide Bounce Rate – Total Number of Bounces across all the pages divided by total number of entrances on the website (Date Range must be same for both the values).

Segmented Bounce Rate – Total Number of Bounces across all the pages in the selected Segment divided by the total number of entrances across the pages in selected segment  (Date Range must be same for both the values).

Bounce Rate plays an important role to rank your website in top of search engines. So it is not the ultimate Search Engine Algorithm, it is just the latest update. So if you are running a business then it is not possible to keep yourself updated about the things in Search Updates. Instead hire the SEO Services Agency who can optimize your website to rank in top of search results for potential keywords.