Tag: blogging

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What is Black Hat SEO

Whar is Black Hat SEO?

About Black Hat SEO

Black Hat SEO may look like a shortcut to reach our objectives, but shortcuts are always detrimental. The path of it may look easy and close to our goals but once we get into it, we will have to face those problems which are always hard to overcome and eventually our goals will be out of our reach and we will fall into a deep hole.

why-is-black-hat-seo-bad

SEO stands for Search Engine Optimization which is used to optimize our web pages and websites to get a better ranking on search engines and attract more traffic to it. And doing that in an adverse way or simply can be said as an illegal way or unethical way is known as “Black Hat SEO”.

Black Hat SEO is a thing which must be avoided by everyone because it may give you a better result for a few days or weeks but later it will turn out to be a headache for your web page and website. And doing it violates Google Guidelines and Google’s Webmaster which usually results in websites suspension or ban.

Things which we should avoid as they are part of Black Hat SEO:-

  • Keyword Stuffing
  • Misleading Redirects
  • Cloaking
  • Fake Structured Data
  • Spamming on other blogs

Now let’s understand this processes of Balck Hat SEO particularly so that we can avoid using it.

  • Keyword Stuffing

Keyword stuffing can be understood as filling your blog or article with a repetitive and irrelevant keyword. It is not false that adding keywords increases your ranking on search engines but there is always a better way of doing it.

If you will fill your blog or article with the same keyword again and again to fool the search engine crawlers, then this will in fact lower your page ranks. Remember that you’re first and foremost writing for your readers.

Keep the content flowing and interesting while including relevant keywords in a reader-friendly manner.

  • Misleading Redirects

Redirection is done to take the user from one page to another with a click on the links.

It is mostly done when any web page is under maintenance or permanently closed so that the user doesn’t leave the web page by getting frustrated about not getting the expected results. But doing it for misleading the traffic is against Google’s Guidelines and will result in lower ranks or banning of web pages or websites.

To be precise, Black Hat SEO users redirect the traffic by promising something else and once the user gets redirected to those links, they get different unexpected and irrelevant results.

  • Cloaking

Sometimes the developers try to trick the search engines by showing different content to users and the crawler.

What the user sees in the content is different from what crawlers see. This process of misleading the crawler is called cloaking.

There is one more thing in cloaking that is the actual content is entirely different from what the title, keyword, and description suggest it should be. So, cloaking should always be avoided as it increases the chance of the web page being banned.

  • Fake Structured Data

Structured data are the small packages of information that show in the search results of search engines and they give a clear indication to the user of what the content is all about.

It makes things easier for the user to surf the web page which seems perfect for what they are seeking. But misleading the user by showing fake structured data is considered Black Hat SEO and is against Google’s Guidelines.

In fake structured data, the user will generally see fake reviews, authors, and snippets which might look good to normal users and hence result in gaining more traffic but once caught by the search engines it will be very difficult for the web page or website developers to recover from the penalties.

  • Spamming on other blogs

People usually think that adding backlinks of their web page or website in other blogs or content will bring more traffic to them and indeed it will do, but only until the crawlers catch you or the bloggers report your comment as spam.

While creating backlinks most of the new bloggers don’t even know that it falls under Black Hat SEO and is not allowed by Google and its Webmaster.

People should be aware of the general rules and regulations when it comes to publishing content online.

Everyone who does SEO must know what falls under Black Hat SEO so they can avoid processing it and instead bring genuine and organic users to their web page or website.

Drawbacks of using Black Hat SEO

– The first and most hurting drawback of using Black Hat SEO is that at first, it will give a lot of traffic but when caught by crawlers it will result in the disappearance of a web page or website and hence all the other genuine hard work will go to vain.

– Black Hat SEO leads to irrelevant contents and web pages which annoys users because of poor search results.

– Black Hat SEO may lead to a ban of a web page or website and if not that then the lowering of ranks is certain after being caught.

Advantages of doing Blogging & Affiliate Marketing in India

How-to-make-money-online-in-India

Advantages of doing Blogging & Affiliate Marketing

In India, there are many people who have passion and skills on blogging. Tons of people are working in this niche to promote themselves both by economically and technically. As a blogger, you can follow some simple ways to make more money. Here are the simple steps by which you can promote yourself as a blogger or affiliate marketer.

# Blogging

# Affiliate Marketing

# Product Reviews

Blogging:

how to make money online by blogging

This is the simple way to earn money online. If you have interest in any niche, then you can simply buy a domain and host it. Then you can just start posting some daily blogs on the website on the trending topics. You can blog about the industry or the niche in which you have more interest. Use Google Trends to find the most trending topics on the Internet and do a relevant blog post to drive more traffic. You can monetize your blog and start earning through that.

Affiliate Marketing:

how to make money online by affiliate marketing

Affiliate marketing is a technique in which you will get a commission from the E-Commerce sites if any purchase happens on their site from your affiliate link. This is available on all the E-Commerce platforms like Flipkart, Amazon, SnapDeal, Myntra, eBay, etc. You can make the buyers searching for any products to land on your blogs and you can divert them to the shopping sites by using the affiliate links.

Product Reviews:

how to make money online by reviewing the products

Every people who wish to buy any product online will look for the user reviews before making a purchase. Hence you an post product reviews on your blog to drive more traffic. Even you can do a video about the product. For Example, if you are reviewing a mobile phone, you can add the videos like Unboxing, by using the mobile phones, etc. Even you can add the affiliate links of the respective products to make them buy. Follow these simple ways to make money online in India.

 

Modern Day Blogging Techniques For Successful SEO

daily blogging helps seo

Blogging Techniques For Successful SEO:

Daily blogging in the business website with the quality content on the trending topics will help you to drive more traffic from the online platforms like search engines. But the trends have been changed and hence you should be able to adapt yourself to the current blogging techniques to make your website to perform well on SERP’s.

modern day techniques for blogging

Daily Blogging:

Ensure to update the blogs daily on the business website. Use Google trends to find the trending topics on the internet related to your niche. Publish the blogs related to your niche to make the people engage with your business. Add more media files in the blog like videos and the infographics to keep the users engaged once they visit the site from the SERP’s. This will also help you to reduce the bounce rate of the website.

how blogging helps in seo

Do Google My Business Post:

Google My Business posts appear on the SERP’s when the user searches your brand name directly. Regular blog post on Google My Business with the attractive contents will help your business website to rank well on SERP’s. Google My Business posts help in SEO to improve the rankings of the business website.

Social Media Shares:

Share the daily blogs on the social media pages of your business to get more reach online. Sharing the blogs on Facebook, Twitter, Linkedin, Google Plus, etc will help you to gain more reach and also to drive traffic to the business website. Publish more videos on the YouTube channel about your business and embed them on your website blogs. This will help to improve the ranks in Google.

daily blogging - how it helps seo

Thus these are the simple modern day tips in blogging which you can follow to gain more traffic and get quality leads to the business. Make sure to not to duplicate the content from the other sites. This will result in rank drops. Hence update the blogs with quality content and gain more reach than the competitors.

Top 5 Blogging Tips To Boost Your ROI

Blogging Tips

Blogging is the most outspread topic to be taken for discussing. Still, we give you the insights for helping your efforts profitable through blogging platforms. Every blogger will have their own way of writing, someone will be interactive, someone will be instructive and someone will be informative. You choose your own way, but we give you the tips which every blogger must take into consideration. Do you think we are instructive? Let the instruction be profitable for you.

Blogging Tips

The Most Efficient 5 Blogging Tips To Boost Your ROI in 2018:

  • Multiple Title in Multiple Ways:

Choose a niche and write the article with the basic title given to it. A written content will be spoiled by its bad post title. Be precise in selecting your post title. Think in user’s perspective, make use of LSI Keywords, list the different types of titles that suits your content and prefer the one which is appealing to the audience for high CTR. It is simple and similar to people see youtube videos after its catchy thumbnail and title.

  • Speak Out:

Engage in social media for a while before publishing an article. An audience has to trust the publisher to read a content. If you can engage with the audience before a day or two of publishing the article, then they will understand the worth of your content to engage.

  • Peak is Peak:

Don’t publish the blog soon after completing. Instead, schedule the blog to be published, when you can get more traffic and user engagement. People have the thought of publishing the article in the late afternoon will give higher engagement. It is actually not, that is actually their leisure time to engage away from knowledge and get into entertainment stuff. Schedule the blog in the morning, where they will be fresh to read a knowledgeable content.

  • Promote it like anything:

Most of the blogger missing it to promote their valuable content. It is the point where you lose in getting traffic to your blog. Promote the article to as many as people you can do. You can email, share on social media, boost it, and can do anything to influence the market in a genuine way.

  • Last But Not The Least:

Interlink, Interlink and Interlink. Interlink to the relevant articles to boost your SEO and Page Views as well. It is like adding value to the content and audience to engage them more in our website. Don’t underestimate audience, treat every audience as a learner who is ready to learn anything, no matter whether they are expert or rookie.